Archive for June 2012

Behind the scenes: The hidden costs of website design

I thought I’d give you an idea of what we get up to behind the scenes, no not what we do at the weekend, but how we go about creating designs for projects from a designers point of view.

Advantages of Digital Marketing compared to Offline Marketing

Online Marketing, to me, is the greatest way to connect to consumers. Look at targeting consumers. In the old days, a company would pay a large amount of money for a TV advert, radio jingle, or newspaper ad. There may be some demographics, such as “this media is typically consumed by housewives in their 40s” [...]

We’re being clear on cookies

On 25th May 2012 a European Directive governing the use of cookies on websites came into force. This followed a year-long grace period granted by the Information Commissioners Office before enforcement began, during which time it’s fair to say people involved in the business of building and maintaining websites were very confused about how to act in [...]

My Three Favourite Marketing Ideas

My Three Favourite Marketing Ideas

Every now and then at home I think about what I could do for our Digital Marketing clients if they had an unlimited budget. These three marketing campaigns would be my inspirational source if that situation ever happened: 3) Old Spice – The Man your Man Could Smell Like This campaign, by Wieden + Kennedy [...]

eMeetingNotes – note taking with the iPad

When I visit a potential client, I want to look professional – after all – first impressions do count. Dress smartly, check your hair, park around the corner if you drive a banger; all these things are easy to do. This may sound odd, but until recently, the most difficult element for me was taking [...]

PHP 5.4: What you need to know

PHP 5.4: What you need to know

5.4 is here (or 5.4.3 at the time of writing) and with it comes new language features, notably traits and a built-in web server, performance and memory usage improvements and removal of some legacy features that were deprecated in 5.3. Whats New? Traits [docs] These could be described as reusable class components with the aim [...]