We have just completed the branding, website and stationery design for DMK Marketing. The brief was to create a professional, yet approachable identity. A key phrase from the brief was ‘individual parts creating a whole’, this has been typographically represented in the design for the logo.

The colours that were used and the clean styling convey professional and approachable characteristics. The brief was to avoid imagery such as business people in standard poses, so we used a metaphor to convey the promotional work of marketing by using the display and presentation of the peacock.

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