Search Engine Optimisation (SEO)
The ultimate aim of your internet marketing is to achieve great search engine rankings and receive loads of targeted, relevant visitors to your web site. Search Engine Optimisation (SEO) is the name given to the process of manipulating your site to give it the best chance of ranking well for the keywords and phrases that are relevant to your business.
The methods we use will be dependent on the nature of your website and your industry. We are as honest as possible with the chances of success, and will help you to achieve realistic expectations. Beware of companies that guarantee you a first page ranking on Google - these offers are rarely what they seem!
Sky hi is a balloon delivery service competing in a very crowded market. In order to increase their exposure, WDL undertook a search engine optimisation campaign targeting their most relevant keywords and phrases. Take a look at their ranking for balloon delivery.
Pay Per Click Marketing
It can take some time to achieve good search engine rankings, but you want results straight away. Pay per click (PPC) marketing is a great way to bridge the gap, and is often a cost effective method of selling on an ongoing basis. PPC allows you to bid on exact keywords so that your advert will show when a user searches for that keyword. This makes PPC one of the most targeted forms of advertising
available because you can present your business at the exact time that a prospective customer is searching for your product or service. We are a Google Adwords Qualified Professional, and have passed the relevant examinations to prove that we are competent in using Adwords effectively. You can save yourself a lot of money by speaking to us before you start an Adwords campaign yourself!
Stringers' World is a company selling tennis string online. We created a Google Adwords campaign to help them increase their customer base. Around a fifth of all their orders now come from Adwords, and the cost of the campaign is more than covered by those orders. We are gradually rolling out the campaign across their full product range with excellent results.
Email Marketing
Once your web site is up and running, one of the cheapest and most efficient methods for marketing is to communicate with your customers past and present. Simply capturing their email address and, with their permission, sending them the occasional email with news or offers can result in an increase
in sales and customer loyalty. We run our own email marketing system which will collect permission based email addresses from your website, and maintain your marketing list. The system is available for you to use yourself, or we can deal with it for you.
The Qualatex Event is a series of balloon conventions run by Pioneer Europe. We sourced and installed an email marketing solution for them, and integrated it with their website. Each of their events is marketed by email, with excellent results.
