internet marketing
It really doesn't matter how beautifully designed or well built your web site is if you don't have any visitors. Allocating time and resources to marketing your site is arguably the most important element of your web strategy.
As part of our full service commitment, we offer a range of internet marketing services to help you build and maintain traffic and sales for your web site.
search engine optimisation
The ultimate aim of your internet marketing is to achieve great search engine rankings and receive loads of targeted, relevant visitors to your web site. Search Engine Optimisation (SEO) is the name given to the process of manipulating your site to give it the best chance of ranking well for the keywords and phrases that are relevant to your business. The methods we use will be dependant on the nature of your website and your industry. We are as honest as possible with the chances of success, and will help you to achieve realistic expectations. Beware of companies that guarantee you a first page ranking on Google - these offers are rarely what they seem!
pay per click marketing
It can take some time to achieve good search engine rankings, but you want results straight away. Pay per click (PPC) marketing is a great way to bridge the gap, and is often a cost effective method of selling on an ongoing basis. PPC allow you to bid on exact keywords so that your advert will show when a user searches for that keyword. This makes PPC one of the most tageted forms of advertising available because you can present your business at the exact time that a prospective customer is searching for your product or service. We are a Google Adwords Qualified Professional, and have passed the relevant examinations to proce that we are competent in using Adwords effectively. You can save yourself a lot of money by speaking to us before you start an Adwords campaign yourself!
email marketing
Once you're web site is up and running, one of the cheapest and most efficient methods for marketing is to communicate with your customers past and present. Simply capturing their email address and, with their permission, sending thm the occasional email with news or offers can result in an increase in sales and customer loyalty. We run our own email marketing system which will collect permission based email addresses from your website, and maintain your marketing list. The system is available for you to use yourself, or you can ask us to deal with it for you.
