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To increase the visibility of your website in search engines, with the aim of appearing higher up in the Google/Bing/Yahoo listings to receive high numbers of targeted, relevant visitors to your site, you need to consider how search engine friendly, or how visible your website is. After all, you can be fairly certain that the competitors ranking above you will be putting in the time and money to make their sites perform well.
The process used to make a website more search engine friendly is called Search Engine Optimisation (SEO).
To understand how SEO works, you first need to know that search engines use algorithmic programs (which, in the industry are known as ‘bots’ or ‘spiders’) to crawl content on the internet. Once the bots have found your content it is then ranked according to more than 200 ranking factors in the search engine results pages (SERPs), which are the pages you see when you type something into a search engine.
Basically speaking, the purpose of SEO is to make sure a website is allowing the best possible access to the search engine bots, as well as ensuring that the bots can easily find the information required to associate your website with search queries that searchers, and your potential customers, type into search engines. The information retrieved about a website by the bots will be used to determine your site’s relevance to a query (which can be a keyword or a phrase) and the more relevant your site is, the higher it will appear in the SERPs.
SEO has come a long way in the past decade because search engines have been carefully refining their algorithms to ensure that the results they present to searchers are the most relevant and the most useful.
Indeed, in recent years, Google has increased its focus on user experience and instructed website owners to concentrate on making sure that their websites offer users the best experience possible, which includes demonstrating to search engines and searchers that a website is trustworthy and authoritative.
As a result of these recent search engine changes, it is more important than ever to adopt a holistic approach to SEO. Therefore, at WDL we consider usability factors, website content, site design, site structure, trust/authority signals and crawl factors when making clients’ sites more SEO-friendly.
The SEO Strategies we will employ depend of the nature of your website and your industry, but one constant is that all of the SEO tactics we use are ‘white hat’, which means we abide by search engines’ rules while working to improve sites’ rankings. We do this because ‘black hat’ techniques are likely to get you penalised, or even banned, by the search engines.
The WDL ethos means we will always be as honest as possible with our clients about an SEO campaign’s chance of success and we will help you to achieve realistic expectations. We will NEVER guarantee first page rankings on Google, and you should beware of companies that do, because, ultimately, only Google itself can do that. However, we can guarantee honesty and full reporting on the activities we conduct on your behalf (on request).
If you would like more information on how we can help you with your SEO strategy, please Contact Us.
There are two main ways to gain visibility in search engines, through Search Engine Optimisation (SEO) and through Pay Per Click (PPC) Marketing.
Search engines results pages (SERPs) are split into two main sections; one for PPC and one for SEO. While it can take time to achieve visibility in the SEO section, it is relatively quick to get excellent visibility in the PPC section, making PPC a great way to bridge the gap and a cost-effective method of selling on an ongoing basis.
Since you can bid on the exact keywords or phrases that your potential customers will be using to find your website, PPC is one of the most targeted forms of advertising available because you can present your business at the exact time that a prospective customer is searching for your product or service.
The advantage of having WDL set up and manage your PPC campaign is that you can be sure it is set up correctly from the start, decreasing the cost and amount of time it takes to gain traffic through paid search. In addition, you can be sure that we will consider all aspects of your PPC marketing, from the PPC ad text to landing page optimisation.
If you would like more information on how we can help you with your PPC campaign, please Contact Us.
Of all the digital marketing tools in our arsenal, email marketing is one of the cheapest and most efficient methods to communicate with your customers past and present.
Our email marketing experts can help you from the very beginning with creative ideas for email campaigns, designing an autoresponder strategy, and integrating your website with our email marketing system to create a marketing machine.
Our web designers and developers understand the complexities of email marketing, and will ensure that the emails you send have maximum impact across all email clients. Our content writers can produce enticing subject lines, and engaging content for your campaigns, giving your emails the best possible chance of avoiding the trash folder.
We offer our own hosted email marketing service, Circulate.it, which is capable of sending hundreds of thousands of emails per day, and provides advanced features including automated list management, auto responders, campaign monitoring, and integration with your website.
If you would like more information on how we can help you with your email marketing, please Contact Us.
Whether it's Twitter, Facebook, Google+ or Pinterest, WDL can help you with your Social Media, from account or profile set up, all the way through to writing posts, running competitions and increasing the number of relevant people that follow your business or brand.
What's more, because we are an integrated agency, our Design Team can create logos, cover photos, Twitter backgrounds and other graphics to help make your profiles stand out and ensure that your company's branding is maintained throughout your social media accounts.
If you would like more information on how we can help you with your Social Media campaigns, please Contact Us.
In this, the time of the Internet, Blogs have become the modern, go-to place for the latest updates and commentary from consumers' favourite brands.
At WDL, we recognise the importance of not only having a Blog on your website but also updating it regularly, for the benefit of both your visitors and search engines alike.
As a result, we offer a full blogging service, from setting up your new blog on your website to providing advice about how to blog and even writing or editing blogs for you.
The WDL Digital Marketing team has a wealth of experience in writing blogs, including the previous Editor of a major UK Price Comparison Website and a previous Creative Editor for a major utilities company. We practice what we preach and every WDL team member contributes to the WDL blog on a regular basis.
If you would like more information on how we can help you with your Blogging requirements, please Contact Us.