Print & Branding

The philosophy that we adhere to when working on print and branding projects is to approach each piece of work with a fresh mindset and a steady plan of initial research and concept building through to thorough testing and final production. The process of designing involves careful research in order to identify the target audience and provide a solution that answers a clients brief.

Within print production, careful attention to printing and finishing techniques are considered. Digital, Litho and Screen printing are all different ways of printing and have individual benefits which we tailor to a piece of work. Finishing techniques such as embossing, foil blocking and choice of paper are all integral to a successful design.

Building a brand is a way of providing your business with an identity that is consistent and that will communicate successfully with a target audience.

A corporate brand is a visual representation which needs to be effectively portrayed to an audience. With effective research in brand understanding, competitor analysis and audience observation, a brand can become a recognisable and informative tool.

We strive for a high level of consistency which needs to be kept from logo design to stationery and website implementation. This includes use of colour, typefaces and placement alongside a consistent message which is portrayed by the brand itself.

We believe in providing a service that offers businesses with a strong brand identity, an identity which portrays the core values at the heart of your corporation. Along with this portrayal of core values we believe a brand needs to be graphically appealing, culturally aware, abide to functional requirements and to carry a clear and concise message.

WDL specialise in start-up business brand development which includes working closely with a client in the early stages of building a new business in order to construct a strong and long lasting brand. We don’t believe in following design trends as they are not successful nor necessary for building a timeless corporate identity.