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5 Signs That You Need A New Website For Your Business

26th April 2021, By James | Business, Development, Web Development

If you’re like the average smartphone user, you probably replace yours every few years. Isn’t it amazing how fast technology develops and how many people want the latest upgrades (larger screens, bigger storage, lighter weight, etc). Unfortunately the same can’t be said about most websites. Despite a similar pace in the development of technology, businesses aren’t updating their websites as often as they should.

There are many different signs that your company needs a new website. We’re not just talking about how your website looks (although this is an obvious clue). The performance and functionality of your website are equally as important and can play a significant factor when it comes to your SEO ranking or conversions.

Do you recognise any of the following signs on your website? (If you do keep reading to find out more about each one):

  1. 1. Slow Page Load Speeds
  2. 2. You Can’t Update Content Yourself
  3. 3. Your Site Is Not Mobile Friendly
  4. 4. Poor Lead To Conversion Rates
  5. 5. It’s Been At Least 3 Years Since You Updated Your Website

Slow Page Load Speeds

How often have you clicked on a website but 3 or 4 seconds later clicked off it again and blamed it on “the poor Wi-Fi”? Well, the chances are it’s not your Wi-Fi but it’s the web page. One of the biggest issues found in older sites is the speed at which the web pages load. This means visitors to your website won’t hang around for those cool graphics to load or, even worse, interrupt the reader when those images finally do decide to pop up and rearrange the text on their screen. Excessive load times will contribute to higher bounce rates (this is not good for your business). Not only that, Google prioritises faster load speeds when determining a website’s search ranking (affecting your SEO). If you’re concerned about your web page speed you can check yours out for free HERE.

You Can’t Update Content Yourself

If you have to rely on your agency or web developer to change the smallest detail on your website, the chances are that you are due a website upgrade. Not only will this save you money, but also a lot of time and effort in the long run. A content management system (CMS) makes it easy for marketers to take charge of their website without having to know in-depth code or be the next top web designer. Using drag and drop templates and forms let you easily add new landing pages, CTAs, blogs and other pages to your website (WordPress is amazing for this).

Your Site Is Not Mobile Friendly

Today, mobile devices make up more than half of web visits across the world. If your site isn’t compatible with mobiles then you’re missing out on all those potential customers. Even if you think your website to be mobile-friendly because it’s responsive when viewed on multiple devices, doesn’t always mean it’s designed and laid out correctly for a smaller screen.

 

Poor Lead To Conversion Rates

Sometimes it’s easy to overlook the most obvious answer to poor conversion rates; the website itself. If you aren’t getting enough leads or conversions from your site, it’s probably time for an upgrade. Although all the reasons we’ve mentioned in this blog can be key factors in conversion rates the website is more often than not the “elephant in the room”. If you’re unsure whether your conversions are suffering due to your website and/or marketing then contact us today and we can help get to the bottom of the problem.

It’s Been At Least 3 Years Since You Updated Your Website

Even if you built the worlds best website 3 years ago, things still do need to be upgraded to run as efficiently as they did before. No matter how simple or complicated your website is, if you haven’t touched it in 3 years, there’s a very high chance something can be updated. Consider how quickly fashion trends change or electronic gadgets get updated; websites need to keep pace.

Apart from its appearance, there are many behind-the-scenes reasons to update your site. For example, does your website have a Secure Sockets Layer (SSL) certificate? If your URL doesn’t have a little padlock icon in front of it when displayed in a web browser, it’s not considered secure (An SSL certificate is a major factor in how well your website is ranked in search).

If you’re unsure on whether or not any of these 5 reasons are affecting your business don’t hesitate to drop us an email or contact us on our social channels.

26th April 2021, By James | Business, Development, Web Development

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