6 Ways to Generate More Customers 6 Ways to Generate More Customers From Your Website

Adding Visual Appeal to the VAT Industry

CVC Left Website Screenshot | Website Design Ltd

Constable VAT Consultancy are one of the largest independent consultancy firms in the UK providing VAT advice across a range of service and business sectors. We are fortunate to have had a long-term relationship with CVC which helped kick off a redesign of their corporate website.

The CVC team came to us with clear goals for their website to achieve, namely:

The existing site was developed on a CMS called Joomla and in recent months the site had suffered several hack attempts. To reduce these security breaches we recommended a move to the WordPress CMS which the site was successfully built on.

As the main focus of the website was to encourage new business, an enquiry form was created and promoted throughout the site. Notably this can be seen in the carousel of the home page and also on service pages throughout the site.

UK Vat Advice Website Contact Form | Website Design Ltd

In order to promote CVC as experts within the VAT industry we created a focus on key CVC personnel. This was first considered during the IA stage of the project, and a decision was made to link senior advisers with a service, resulting in a user being able to view an expert’s profile as well contact them directly.

Ask Our Expert UK VAT Advice Website | Website Design Ltd

The CVC team were very open with us about their industry and it was noted that VAT wasn’t the most exciting subject matter. A challenge was being set for us to design a site that broke out of the mould whilst not alienating CVC from their customer base. Being a reputable and professional company meant that we had to tread carefully to find the right aesthetic tone for the site. Our design team managed this perfectly by making the site vibrant and engaging whilst ensuring the site was cleanly laid out and the content highly readable.

CVC Banner Website | Website Design Ltd

Following the CMS training, the site went live to coincide with the delivery of email newsletter campaigns.

Do take a look at the website to view the work we carried out in further detail.

22nd January 2014 | By Richard | in Design

As our lead designer, Richard focuses on producing original and purposeful design across all of the projects he works on.

Whether it’s brand creation, website design, or information architecture, he has a strong aptitude for creating elegant solutions which address the specific business needs of our clients.

This highly strategic approach means that he can always be relied upon to produce clean, well thought-out ideas which drive engagement, encourage communication and increase brand awareness.

22nd January 2014
By Richard
in
Design

As our lead designer, Richard focuses on producing original and purposeful design across all of the projects he works on.

Whether it’s brand creation, website design, or information architecture, he has a strong aptitude for creating elegant solutions which address the specific business needs of our clients.

This highly strategic approach means that he can always be relied upon to produce clean, well thought-out ideas which drive engagement, encourage communication and increase brand awareness.

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