Constable VAT Consultancy are one of the largest independent consultancy firms in the UK providing VAT advice across a range of service and business sectors. We are fortunate to have had a long-term relationship with CVC which helped kick off a redesign of their corporate website.
The CVC team came to us with clear goals for their website to achieve, namely:
The existing site was developed on a CMS called Joomla and in recent months the site had suffered several hack attempts. To reduce these security breaches we recommended a move to the WordPress CMS which the site was successfully built on.
As the main focus of the website was to encourage new business, an enquiry form was created and promoted throughout the site. Notably this can be seen in the carousel of the home page and also on service pages throughout the site.
In order to promote CVC as experts within the VAT industry we created a focus on key CVC personnel. This was first considered during the IA stage of the project, and a decision was made to link senior advisers with a service, resulting in a user being able to view an expert’s profile as well contact them directly.
The CVC team were very open with us about their industry and it was noted that VAT wasn’t the most exciting subject matter. A challenge was being set for us to design a site that broke out of the mould whilst not alienating CVC from their customer base. Being a reputable and professional company meant that we had to tread carefully to find the right aesthetic tone for the site. Our design team managed this perfectly by making the site vibrant and engaging whilst ensuring the site was cleanly laid out and the content highly readable.
Following the CMS training, the site went live to coincide with the delivery of email newsletter campaigns.
Do take a look at the website to view the work we carried out in further detail.
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