Website Design Ltd https://www.websitedesign.co.uk Mon, 17 Sep 2018 10:19:58 +0000 en-GB hourly 1 Optimising Your Landing Pages https://www.websitedesign.co.uk/optimising-your-landing-pages/ Thu, 06 Sep 2018 07:25:13 +0000 https://www.websitedesign.co.uk/?p=10476 Optimising Your Landing Pages   Your PPC campaign is generating web traffic, people are visiting your website, and you’re guiding prospects into the conversion funnel, great! But are your landing pages letting you down? Are you generating awareness and interest but struggling to close the deal? You see, it’s one thing to have people visit... Read more »

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Optimising Your Landing Pages

 

Your PPC campaign is generating web traffic, people are visiting your website, and you’re guiding prospects into the conversion funnel, great! But are your landing pages letting you down? Are you generating awareness and interest but struggling to close the deal?

You see, it’s one thing to have people visit your website and another to actually convert those leads. As you know, if you want to make money online, you need to be converting your web visitors.

This is where landing pages come in. According to unbounce.com, a landing page is a standalone page designed to convert visitors into leads by taking the desired action – a purchase, a click, a contact form submission. If you’re setting a landing page up, we recommend following these tips to ensure they’re completely optimised.

1. Simplicity

Keep things simple. Consider what action you want your visitor to take and plan accordingly. The landing page should be free of clutter that will distract the visitor and your CTA (call-to-action) should be clear. You don’t want the visitor to be navigating the site and searching for what you want them to do.

In addition, make sure your copy is simple, straightforward, and to the point. Microsoft Research found that users will spend a maximum of 10 seconds deciding if they want to stay on the site. Make sure your message relates to your audience and captivates them.

2. Say Why, Don’t Describe

Make sure you stress the benefits of your product or service rather than blankly describing it. This will help your website visitors understand how your product or service helps them and give your message a personalised tone. For instance, you might say that “these tennis shoes will help you achieve XYZ” as opposed to “these shoes are affordable”.

3. A/B Test Everything

If you don’t know what A/B testing is – it’s an experiment between (generally) two pages that are different to see which converts better. By doing this, you can ensure that you’re directing prospects onto a fully optimised landing page that will most likely lead to a conversion.

4. Loading…

Loading time matters. Not only does Google rank websites based on their loading time, but at least 40% of people abandon a website that takes more than 3 seconds to load. It may seem obvious but you can create the world’s most perfect landing page with compelling CTAs and unbeatable offers, but if your landing page takes too long to load, it will be pointless!

5. Give Value

One of the best ways to secure conversions is to give something valuable to your web visitors in exchange. If you want people to become incoming leads, give them valuable content as a reward for signing up or as an incentive to get in touch. On the same note, if you’re selling a product, consider a discount or a free gift in order to get them to complete the purchase.

If you’re interested in finding out how fully optimised landing pages can improve your PPC campaign, get in touch with WDL, we’ll be more than happy to help.

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A New NHS Site https://www.websitedesign.co.uk/a-new-nhs-site/ Tue, 07 Aug 2018 10:45:24 +0000 https://www.websitedesign.co.uk/?p=10459 A New NHS Site! Recently, we were lucky enough to launch the latest website for the East Suffolk & North Essex NHS Foundation Trust. We were really privileged to work for a high-profile client with an internationally recognised brand and ensured a smooth digital transition to support the merging of two NHS trusts. Planning the... Read more »

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A New NHS Site!

Recently, we were lucky enough to launch the latest website for the East Suffolk & North Essex NHS Foundation Trust. We were really privileged to work for a high-profile client with an internationally recognised brand and ensured a smooth digital transition to support the merging of two NHS trusts.

Planning the Project

In terms of planning for the project, it was approached in the same way as any other, with care and attention. We always take the time to fully understand the brief and speak to our clients during focused meetings to ensure we have the necessary information to begin our work and deliver exactly what the client wants. Thanks to this, there were minimal issues with the project as we knew exactly what we needed to deliver and planned for it.

We kept in constant communication with the representatives from the NHS which led to an excellent client relationship. We were all on the same page with the timeline and any issues (even the best of projects have some small ones) that arose were dealt with swiftly.

The project was a success mainly because of these points, but ultimately, when we plan carefully and thoroughly and follow our processes, projects do tend to be a success. We tried and test methods allowed us to see the process across the line and deliver a quality website that the NHS deserve.

Mapping the Site

Prior to building the site, it was daunting for our designers to map a new site that merged tons of content from multiple websites. As each individual hospital website was quote content heavy, the challenge was making this content easy to navigate for all audiences and age groups.

By working closely with the clients, we were able to decide exactly what content was needed. as a lot of pages had dated or duplicate content, we took this as a real opportunity to be ruthless with removing irrelevant information, to ensure only relevant services and patient information was carried over.

 

Delivering

For our developers, it was important to recognise that the site would be an important resource for a huge number of people. Due to this, they had to think deeply about every aspect of the journey and usability of the store to deliver the simplest possible user experience.

The chance to make a difference and something positive for the community was an exciting and rewarding opportunity.  There were many aspects of the site that required a lot of thinking, testing and iterating. We had to work very closely with the client and focus groups to come up with solutions to a number of problems to produce a site that made the most sense to the most people.

Overall, the relationship was incredibly positive, collaborative and effective. We took their guidance on board and followed their instructions and they listened to our solutions, trusted our judgement and we were able to collectively deliver a good site.

As mentioned, the project was a success from start to finish due to client engagement, our proactive attitude to solving problems and a collaborative effort between the client and our team to produce something the community deserves.

Ultimately, we were able to deliver:

  • A website design and development that delivers the simplest possible user experience
  • A keen focus on accessibility, ensuring information is available to everyone
  • Staying true to the established NHS brand image
  • Instilling confidence in the new trust through simplicity and quality

If you want to check it out for yourselves, head on over to www.esneft.co.uk.

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The Perks of SEO https://www.websitedesign.co.uk/the-perks-of-seo/ Tue, 07 Aug 2018 10:20:20 +0000 https://www.websitedesign.co.uk/?p=10447   Even though the digital world continues to grow and evolve, SEO remains an important marketing strategy. There are a ton of useful benefits to using a carefully calculated SEO strategy, so we’ve highlighted some of our favourite ones! Increased Traffic If you have a high-ranking position on a search engine, you’re virtually guaranteed to... Read more »

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Even though the digital world continues to grow and evolve, SEO remains an important marketing strategy. There are a ton of useful benefits to using a carefully calculated SEO strategy, so we’ve highlighted some of our favourite ones!

  • Increased Traffic

If you have a high-ranking position on a search engine, you’re virtually guaranteed to receive a substantial amount of impressions and likely to receive a lot of clicks. The result? More traffic to your website (assuming you have an easy to navigate, well-designed website) and more conversions. The key to nailing this part of SEO is informative and relevant content, title tags and well thought out meta descriptions. Who wouldn’t want a higher click-through rate and more qualified web traffic?

  • Cost Effective

Unlike outbound forms of digital marketing like PPC, the inbound nature of SEO allows you to save money rather than spending money on costly ad campaigns. While it may take longer than PPC to organically rank high on search engines, once you’re there, you can enjoy more traffic. If you are time rich but cash poor, SEO can be a really beneficial way to spend some time. Although, if you are already stretched for time, you may want to look at alternative methods like PPC, or getting help from a professional SEO company.

  • Qualified Traffic

We touched on this a little already, but since you’re targeting (well, more ‘appearing to’) customers who actually have an interest in your product or service, you immediately have leverage. You don’t have to waste money or time getting their attention. You have it. Now they just need a little ‘push’ from you in order to convert – think well-designed website, good branding, easy navigation, clear relevant content. That’s why the well-qualified web traffic from SEO is so useful.

  • You Make Your Site More Navigable

By making your website easier for search engines to navigate, whether you realise you’re doing it or not, you naturally make it easier for customers to navigate, too. Win, win, right? Remember that 88% of online consumers are less likely to return to a site after a bad experience, so it’s important you get this right.

  • Brand Awareness

Since your website will have a high-ranking position on search engines, your website and your brand will naturally get more exposure. Being on the first page will not only help your brand appear more trustworthy but you’re going to appear more professional, too. Best of all, you’ll build a substantial amount of brand awareness and whatever searches you’re ranking for, people are going to naturally associate your brand with it. Think about a customer who has no knowledge of brands searching for ‘sports shoes’ and Nike results appear. They’re naturally going to associate Nike with them.

  • ROI

SEO provides trackable and quantifiable results. With SEO, you can track nearly every aspect of the strategy, like increases in rankings, traffic and conversions. SEO analytics also allow you to dig down deep and analyse the demographic information and other engagement metrics for your website. You can see what works and what doesn’t and what you need to improve on.

Interested in what you’ve read? For more information on how SEO could be beneficial to your website, please contact us, we’ll be happy to help.

 

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Alkimi Products Goes Live! https://www.websitedesign.co.uk/alkimi-products-goes-live/ Thu, 19 Jul 2018 16:25:46 +0000 https://www.websitedesign.co.uk//?p=10159 The post Alkimi Products Goes Live! appeared first on Website Design Ltd.

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5 Tips for Finding a Web Developer Job https://www.websitedesign.co.uk/5-tips-for-finding-a-web-developer-job/ Tue, 12 Jun 2018 11:27:06 +0000 https://www.websitedesign.co.uk//?p=9890 The post 5 Tips for Finding a Web Developer Job appeared first on Website Design Ltd.

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Website Analysis: Marvel https://www.websitedesign.co.uk/website-analysis-marvel/ Wed, 06 Jun 2018 11:12:59 +0000 https://www.websitedesign.co.uk//?p=9878 The post Website Analysis: Marvel appeared first on Website Design Ltd.

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Website Analysis: National Geographic https://www.websitedesign.co.uk/website-analysis-national-geographic/ Mon, 21 May 2018 10:56:53 +0000 https://www.websitedesign.co.uk//?p=9858 The post Website Analysis: National Geographic appeared first on Website Design Ltd.

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GDPR: A New Regulation for a New World https://www.websitedesign.co.uk/gdpr-a-new-regulation-for-a-new-world/ Tue, 15 May 2018 10:06:55 +0000 https://www.websitedesign.co.uk//?p=9853 The post GDPR: A New Regulation for a New World appeared first on Website Design Ltd.

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Why Reviews Are an Essential Part of Your Business Presence in 2018 https://www.websitedesign.co.uk/reviews-essential-part-business-presence-2018/ Thu, 08 Mar 2018 16:38:31 +0000 https://www.websitedesign.co.uk/?p=9606 The post Why Reviews Are an Essential Part of Your Business Presence in 2018 appeared first on Website Design Ltd.

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Stoke By Nayland – How It Came Together https://www.websitedesign.co.uk/stoke-nayland-came-together/ Wed, 28 Feb 2018 16:49:30 +0000 https://www.websitedesign.co.uk/?p=9526 The post Stoke By Nayland – How It Came Together appeared first on Website Design Ltd.

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