How to Make Your Business More Successful: Understanding the Benefits of PPC Advertising.

Written by James - 15/08/2022

PPC (Pay Per Click) advertising is a form of marketing where you are bidding on pre-set keywords. It’s often considered to be the most cost-effective type of advertising, as you are appearing to your target audience at the point they are interested in you, your product, or your services. Generally speaking results from PPC advertising are seen within a few weeks and it is most commonly used on Google Ads and Bing Ads. However, there are many more options where PPC can be utilised. This form of advertising is a great way to increase awareness, drive traffic, and convert leads into sales.

What are the benefits of PPC Advertising?

Paying Per Click

It really is what it says! With PPC marketing, you only pay when your ad is actually clicked on. Imagine running a shop and only paying for advertising when a customer walks through the doors.

If your ad is shown to 1000 people, but only 100 people click on the ad, you only pay for the 100 successful clicks. With our PPC expertise and experience, we can have you spending all your budget on high-quality, relevant clicks – leading to a better ROAS (Return On Ad Spend) further down the line.

Spending Wisely

When done correctly, you really do have a lot of control over your advertising – much more than traditional advertising. Looking into the data of current and past PPC campaigns can allow you to make big and small changes to positively impact your results.

If you only sell tennis rackets, but your ads are showing up for badminton, squash and table tennis rackets, this PPC campaign would likely see a low CTR (Click Through Rate) and conversion rate. We can help you optimise your budget, and remove all the irrelevant searches that your ads are appearing for.

Accurate Data

It goes without saying, accurate data is invaluable to any successful marketing campaign, and PPC is no different. If your account has been setup with best practices, then you should be able to look at all your data from any campaign, including; how long viewers are staying on your landing page, the locations people are visiting from, your impression share, and so much more.

How to get started with PPC marketing

You have two main options when starting PPC. The first is to set up your own account with your own campaigns, however, most PPC platforms (like Google) aren’t the most user-friendly, and can often guide individuals to use their automated “smart” campaigns (which we’d recommend staying away from). The second option is to use an agency – yes this can be a little more expensive than the first option, but it really is worth every penny (if the agency truly knows what they are doing).

We even provide account reviews/setups for free – if you want to find out how you can get your account set up contact us today.