How you can drive traffic to your WooCommerce store

eCommerce store owners need to bring in consistent, high-quality traffic to their websites as a means of hopefully converting that traffic into a sale of their product. However, this is not something that can be achieved instantly. With various methods such as optimising for SEO, PPC advertising, and social media marketing, you will drastically improve your chances for a consistent stream of high-quality website traffic to your WooCommerce website.

Throughout this blog, we will run you through some of these methods and strategies to help your WooCommerce business achieve a consistent flow of high-quality traffic.

Optimising for SEO

If it is organic traffic that you are looking to increase, search engine optimisation is one of the most effective methods. The likes of on-page SEO, including relevant and effective keywords, meta descriptions, and internal linking all help to improve the visibility of a website on search engines. These SEO methods also contribute towards a better user journey and experience, allowing for easier navigation on the website.

Additional SEO methods like making sure the products on your eCommerce store are updated and have relevant images or information will also help to bring more traffic to your WooCommerce website.

If you are unsure how to improve your website’s SEO, Website Design Ltd can help you. We have many years of experience managing SEO for eCommerce websites and non-e-commerce website owners alike – get in touch with us today to see how we can help.

PPC Marketing

PPC marketing such as Google Ads is a faster method of generating traffic, as it has the capability to bring the spotlight onto your WooCommerce website from search results straight away depending on factors like budget, your search keywords, and the locations you’re targeting. There is room for a lot of customisation with PPC, regardless of whether that’s different ad variations, landing pages, or bidding strategies, allowing you to create A/B tests to find out what works best for you.  

PPC can be budget-friendly, as you have full control over how much you spend and only pay when someone clicks on your ad (it’s in the name!), and with the help of PPC experts such as Website Design Ltd’s sister company – The PPC People – you can track the performance of your ads with conversion tracking. 

Social Media Marketing

WooCommerce websites can benefit greatly from social media marketing, as it is a great way to increase the visibility of your business towards target audiences. It is no secret that certain social media platforms are geared towards certain demographics, for example, Instagram is more popular with 18-24-year-olds. This can be used to a business’s advantage if they’re looking to promote their products towards particular age groups. Additionally, social media is a powerful tool for gathering and showcasing reviews. By doing this, it can lead to potential product sales. Ultimately, this will lead to an increase in traffic to your WooCommerce website.

If you are perhaps inexperienced or unfamiliar with social media advertising, PPC, or SEO, Website Design Ltd can help. Our expert team has years of experience with managing social media content, pay-per-click ads, and search engine optimisation for a wide range of different clients in varying industries. Contact us today to get started!