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Microsite strategy for Platipus Anchors

Platipus Anchors German Version Of Website | Website Design Ltd

Platipus Anchors needed to drive enquiries from locations in different countries. In order to target different territories we created microsites, using geographic domain names such as .de .fr and .com.au, helping Google to recognise that those websites are for that specific location.  Each microsite is translated into the local language, or localised version of English, with location-specific case studies and images.

Platipus Anchors Australian URL | Website Design Ltd
German Domain URL Platipus Anchors | Website Design Ltd

The microsites are intended to drive enquiries and traffic towards the main Platipus UK and USA websites, while also generating enquiries themselves. Each microsite provides an overview of locally relevant products and services, case studies, and a prominent enquiry form. A further call to action tells visitors that additional information is available on the main Platipus  website where it is presented in English with Google Translate functionality.

Featured Case Studies Platipus Anchors | Website Design Ltd
German Contact Form Platipus Anchors | Website Design Ltd
English & German Translation Website | Website Design Ltd

PPC is the main driver of traffic to the microsites as we recognise that there’s a chance of generating duplicate content when creating multiple English language sites, making it difficult to achieve reliable natural rankings for the sites.

Google Search in German Search | Website Design Ltd
27th January 2014 | By Matt | in Design, Digital Marketing, Web Development

Matt has a passion for creating pixel-perfect websites which exceed expectation, both in form and in function.

An accomplished problem solver with 10 years of valuable experience, Matt leads the development team at WDL. His substantial skill-set and expert knowledge with regard to all aspects of production, has been gained from working on development projects for a diverse range of clients across multiple industry sectors.

Matt ensures that all projects that pass through his hands are painstakingly planned and executed – but he doesn’t stop there. When your project is complete, his friendly manner and calm approach make him the perfect person to assist with any training requirements or questions you may have.

27th January 2014
By Matt
in
Design, Digital Marketing, Web Development

Matt has a passion for creating pixel-perfect websites which exceed expectation, both in form and in function.

An accomplished problem solver with 10 years of valuable experience, Matt leads the development team at WDL. His substantial skill-set and expert knowledge with regard to all aspects of production, has been gained from working on development projects for a diverse range of clients across multiple industry sectors.

Matt ensures that all projects that pass through his hands are painstakingly planned and executed – but he doesn’t stop there. When your project is complete, his friendly manner and calm approach make him the perfect person to assist with any training requirements or questions you may have.

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