Providers of an all-in-one property management system

Established in the property management industry, HART provides a plethora of autonomous systems, booking engines and modules. Partnering with hundreds of properties in the UK and Greece, HART helps hoteliers reach their targets.

Considering HART’s requirements and competitors, our initial focus was on crafting a cohesive and refined brand identity that suited both their technological field and the hospitality professionals they serve. This work also included creating individual logos and colour palettes for the different HART systems.

While HART had an existing website, this was severely dated and did not reflect HART’s service, products and people accurately. It was also lacking in content and direction, failing to give users clarity. To address this, we conceptualised an interactive wireframe with direct signposting to the modules and booking engines the intended users would expect to find. With a focus on guiding the user to the correct information, we introduced a variety of content types and layouts, which also give HART the framework to piece together new pages tailored to their needs.

While designing and building the website, our team focused on maximising the use of mockups and imagery of HART’s SaaS (Software as a Service) product. This was amplified by embedding subtle animations that work with the bespoke imagery to demonstrate HART’s ability and expertise.