6 Ways to Generate More Customers 6 Ways to Generate More Customers From Your Website

HR Elite

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Practical HR advice

HR Elite are an independent Human Resource Consultancy that provide practical, cost effective HR Advice, Training and Services.

With a focus on adding value to the companies they work with, HR Elite provides that extra personal touch, by taking the time to get to know each of their clients in order to provide tailored HR services.

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We created a strong identity for HR Elite and implemented this across all digital and print designs to really bring the brand to life.

Since the launch of HR Elite’s website, we have worked closely with them to continue the brand roll-out across business stationery, promotional material, and even business premises signage.

A clean and professional identity for an expanding HR company

Due to the continued growth of the business, HR Elite felt that their existing brand wasn’t accurately reflecting the company’s vision or service offering and therefore needed to change.

After talking with our consultants, the team at HR Elite felt it was the right time for a re-brand, which in turn would allow for the development of a new website that would accurately reflect their brand, vision and values.

The results were:

  • A brand identity that represented HR Elite’s professional approach
  • A strong and recognisable colour palette which complemented the clean and simple styling
  • Full brand guidelines to ensure consistency across all touchpoints
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Encouraging conversation

After a full consultation process, HR Elite’s new identity was fastidiously applied to a new website structure. Developed in WordPress, which allows for intuitive and easy management by HR Elite themselves, the new site features:

  • A segmented services section and a main hub page which allows visitors to effortlessly access information relevant to their business
  • Strong calls to action to facilitate ease of communication and to maximise lead generation
  • A large homepage slider displaying HR Elite’s USPs to maximum advantage
  • An ‘About Us’ section featuring client testimonials enabling HR Elite to further establish their highly professional credentials
  • A visually engaging ‘News’ section – a hub for industry-specific news and company updates
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Maintaining business continuity

As timely communication is such a key requirement across the human resources sector, a reliable and secure hosting solution is essential to maintaining business continuity.

We provide a hosting space for HR Elite on our shared platform that provides ample webspace and bandwidth for the company’s needs and ensures that they are never paying for space and additional features that they would never utilise.

This particular package is extremely popular with many of our clients, as it provides reliability, security and great value for money.

HR Elite also wished to integrate Google Business Apps and Gmail into their everyday processes. As a certified Google Partner, we were able to set this up for them and provide all the necessary training and ongoing support required.

WDL spent time with us to get to know our business so that our new branding, website and marketing activities would not only fit with our profession but also place us a step ahead of our competitors.

Since our new brand and website has gone live we have seen a considerable increase in new business and have also been able to expand our services to our current clients via use of on-line training and HR tools built into our website.

Rachel Barratt

Book a Free Consultation

Looking to gain more customers through your website?

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Book a 20 minute call with one of our expert web consultants.
This is our chance to understand your business, your needs and your goals. We’re currently taking calls for 12th December onwards. If you’d like to book your consultation, fill out the form below and someone will be in touch to arrange a time.

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