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King Of Cotton


Re di Cotone

King of Cotton was established in 1995. ‘Re di Cotone’, the Italian version of the business, has been in existence since 1880.

Through a long line of family ties, it was brought to the UK with the main aim to supply the UK’s finest hotels with superior quality linens. Over the years, the company has expanded and now sells these quality products direct to the public.

Improving functionality and customer experience

King of Cotton have been a valued client of WDL for a number of years. Having worked closely with them on several projects, they approached us with a new requirement – an ongoing redesign and optimisation of their ecommerce site, with an end-goal of bringing the brand image up-to-date. In addition, our brief included the addition of business critical functionality as well as the improvement of their customers user experience.

Following a full consultation, we knew the design of the new ecommerce site would encompass a crisp, clean colour palette to reflect the brand’s luxury linen and cotton products. The overall look and feel would create a fresher, lighter, ‘classier’ site.

We set to work on introducing bespoke functionality which included:

  • Customer order tracking
  • Gift voucher features
  • Corporate login
  • Functionality to add personalisation to products.


increase in website sales in one year

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Email marketing that delivers impressive results

King of Cotton were keen to explore the benefits of marketing directly to their extensive database via email.

We were happy to assist with consultation, strategy and the creation of tailor-made templates which streamlined the formation of timely promotions, campaigns and product updates.


of total revenue is attributed to email marketing

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King of Cotton’s campaigns continue to provide remarkable results and account for more than 30% of total revenue. It’s great to see email marketing that provides such an outstanding return on investment.


average increase in revenue per campaign

Dedicated hosting and first-rate support

WDL’s hosting solution is optimised for their bespoke ecommerce requirements. Their dedicated server is regularly updated to ensure it is in the best of condition to handle the thousands of site visits they receive on a weekly basis.

Our front-line support team are always on hand to respond quickly and efficiently to any questions and not a day goes past where the WDL team are not interacting with the King of Cotton team. This close partnership enables King of Cotton to have confidence when delivering an uninterrupted, faster and more secure shopping experience to their customers.

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Since joining forces with WDL, King of Cotton website sales are up 30% on last year. I believe the key to this success is down to the speed, attention to detail and efficiency with which WDL implement our ideas – coupled with a combination of their great integrated services; including consultancy, clever web development, well thought out digital marketing strategies and fantastic design. I would definitely recommend WDL.

Horacio Raggio

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