King of Cotton

Suppliers of hotel quality, luxurious linens and towels

An elegant eCommerce website, brand growth and marketing that reflects the finesse and opulence of King of Cotton’s products

Enhancing the online shopping experience

Conversion-driven website design and development
Email marketing support, integration and automation to follow up on lost leads
Targeted SEO & PPC campaigns that expand brand reach
Intuitive navigation and optimised product categorisation
Detailed customer personas aligning with user journeys and experiences
Refined branding to competitively position King of Cotton

A comprehensive website redesign that represents King of Cotton’s standing with an elevated eCommerce experience

As one of our long-term partners, we have run various marketing campaigns for King of Cotton over the years. Tired of their expensive and dated Magento website, we revitalised their online presence with a new eCommerce website, built on WooCommerce.

In preparation for the new website, our design and marketing team created customer personas that identified different types of users, their journeys, expectations and needs. These would be referred to throughout the conceptualising of the interactive wireframe and design.

Crafting a fully bespoke eCommerce website, it has been optimised to allow for a seamless user experience with direct signposting, accessible categorisation and a hassle-free checkout process.

Following the completion of the website, we continue to support King of Cotton with PPC marketing and graphic design as well as technical maintenance and management.

Our role

Visit the site

kingofcotton.com

King of Cotton homepage created by Website Design

King of Cotton mobile category page examples

King of Cotton luxurious bed spread in a bright bed room

King of Cotton mega menu with call to actions

A move to WooCommerce

Unlocking the potential of eCommerce

Moving from Magento to WooCommerce, we implemented an easy-to-use admin interface that gives King of Cotton complete control over their product listings, orders and user accounts, as well as the more standard content pages. Integrated with their chosen payment gateways, the new purchasing process provides a smoother shopping experience.