Matthew Douglas are a team of highly qualified Independent Financial Advisors (IFA), trusted by their loyal customer base to provide forward thinking financial advice across an array of topics including savings, investments, mortgages, retirement and inheritance planning. They have been listed as a New Model Advisor ‘Top 100’ IFA Company for four years in a row.
WDL started work on the current iteration of the Matthew Douglas website in 2015. The website undergoes regular changes, with the addition of new functionality and information to ensure compliance with the strict regulations in place in the financial services industry as well as ensuring that its appearance is fresh, modern, up-to-date and in keeping with the Matthew Douglas brand.
Beyond the website, we also regularly work on marketing, client retention, design and print campaigns to ensure that the Matthew Douglas brand is strong, consistent, trusted and well known throughout the regions in which they operate.
Our continuing relationship with Matthew Douglas ensures the continual increase of existing traffic through their website, and that their marketing activities operate as a window onto the business, bringing in a consistently positive stream of new custom at a rate that ensures they never neglect their existing clients.
Running an ongoing remarketing campaign for Matthew Douglas has also made sure that we are bringing visitors to the website back through targeted display activity in order to reopen dialogue and encourage repeat business, at a cost that is minimal when compared to search advertising campaign activity. This campaign has operated primarily as a brand awareness exercise with a primary focus on impressions rather than clicks, that has meant that cost can stay down, with brand recall being the main factor of success.
Looking to gain more customers through your website?
Book a 20 minute call with one of our expert web consultants.
This is our chance to understand your business, your needs and your goals. We’re currently taking calls for 28th March onwards. If you’d like to book your consultation, fill out the form below and someone will be in touch to arrange a time.