Matthew Douglas are a team of highly qualified Independent Financial Advisors (IFA), trusted by their loyal customer base to provide forward-thinking financial advice across an array of topics including savings, investments, mortgages, retirement and inheritance planning. They have been listed as a New Model Advisor ‘Top 100’ IFA Company for four years in a row.
WDL started work on the current iteration of the Matthew Douglas website in 2015. The website undergoes regular changes, with the addition of new functionality and information to ensure compliance with the strict regulations in place in the financial services industry as well as ensuring that its appearance is fresh, modern, up-to-date and aligning with the Matthew Douglas brand.
Over the years we have helped Matthew Douglas to develop their company image and branding, and not just through their website. The work has included the creation of brand guidelines and client facing print work, such as business stationery and report folders. We also regularly work on marketing and client retention campaigns to ensure that the Matthew Douglas brand is strong, trusted and well known throughout the regions in which they operate.
Our continuing relationship with Matthew Douglas ensures the continual increase of existing traffic through their website, and that their marketing activities operate as a window onto the business, bringing in a consistently positive stream of new custom at a rate that ensures they never neglect their existing clients.
“Our website is an essential window showing what we do and verifies our quality. We’ve used WDL’s web design service, development, print design and branding and also their digital marketing capabilities. They’re open to discuss things and our open to any new initiatives that we might propose and they’re happy to propose some of their own. ”
Matthew Pescott Frost
Running an ongoing remarketing campaign for Matthew Douglas has also made sure that we are bringing visitors to the website back through targeted display activity in order to reopen dialogue and encourage repeat business, at a cost that is minimal when compared to search advertising campaign activity. This campaign has operated primarily as a brand awareness exercise with a primary focus on impressions rather than clicks, that has meant that cost can stay down, with brand recall being the main factor of success.