A pub co passionate about delivering an authentic pub experience

In need of brand modernisation and a website network that is easy to manage, we completed a project for our long-term partner, Meet & Greet Pub Co. The project saw us redesign their brand identity and improve their online presence and website admin management.

Born from a love of true community pubs, our first task was identifying the brand positioning, tone and feel for Meet & Greet. This involved competitor research and discussions with the Meet & Greet team before work began on the group logo. This design focused on establishing the brand, with considerations for how styling will be inherited by the individual pub logos.

Developing the wider Meet & Greet brand, substantial brand guidelines were pieced together, demonstrating all aspects of the brand, including elements such as logo variations and usage, typography, colour palette, image treatments, iconography and application guidance.

With branding constructed, we then designed and built a bespoke website for the pub company and created a template that all of the pubs would use. Giving Meet & Greet flexible content blocks, each pub website can be tailored to suit the required content, all while remaining consistent with the overarching brand. With the pub template and range of blocks available, this new approach eases the process of adding pub websites as the group grows. We also delivered a system for event management, which allows for events to be listed across multiple pub websites from a single admin.