Pantry Essentials is an exciting startup business, looking to make an impact in the health foods industry. With agreements with some of the biggest names in the health and craft food sector, Pantry Essentials are set to make a big impact with their new online store
The Pantry Essentials team approached WDL in 2016 to help them launch the business, with the objective of creating an online store that was capable of competing against the biggest names in the industry. From the very start it was clear that this was a great project for WDL, as it really gave all of our departments a chance to flex their creative muscles.
The WDL discovery process allowed us to get a really good idea of the Pantry Essentials team, their ethos and what they were looking to achieve. This level of understanding is invaluable when it comes to designing and building a website that works perfectly for our client, and for their customers.
The first thing that we needed to get right was the brand. Being a startup business, all that we had to work with was a name. Our designers undertook key research and started bringing together a branding guide and logo. The visual style of the brand uses soft and natural pastel tones, with an emphasis on greens and greys. Moving through IA and into the design of the website, a natural feel was extremely important to the client, however a degree of formality was required to instill trust in the brand, and convey professionalism.
The website build was a straightforward ecommerce store setup, built using a powerful ecommerce CMS to allow for forecast growth. Notable components included:
Following the launch of the Pantry Essentials website, a digital marketing strategy has been developed by our Google certified digital marketing team. The strategy incorporates:
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