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Inspirational youth charity

Set up in 2012 by notable public speaker, Imam Muhammed Asim, YouthWay is a registered youth charity with an outreach of 200,000 young people across the UK.

They organise nationwide events to engage UK Muslim youth, and offer them a support base that’s down to earth and ‘on a level’.

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From the beginning, YouthWay was a great project to work on as we were really involved in helping them get their charity up and running.

This began by creating a clear brand that would be easily recognisable across all of their media, both print and digital. Due to the nature of YouthWay’s audience and the primary focus of the website, we could really add some striking touches to set this charity apart.

A dynamic brand for a charity working to inspire 200k young people

YouthWay approached WDL to create a brand that would accurately represented their organisation’s mission and values.

Working with YouthWay was an exciting prospect for us. As an innovative charity with an ethos of inspiring young people through faith, education and self-awareness, it was the right time for YouthWay to develop their brand and online presence in-line with the continued growth and success of their organisation.

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Creating an engaging experience

YouthWay embraced the challenge of creating a brand new online presence with an end-goal of establishing themselves as a leading light for Muslim youth in the UK. Already highly active on social media, it was the right time to create a website to reinforce their ethos of being available and accessible to their members.

The primary aim was to raise awareness of the charity and the work it does, by offering valuable resources and quality information regarding YouthWay’s events.

Ease of navigation was a major focus for the new website. Implementation of this, along with prominent calls-to-action and highly visual content, allowed for the creation of interactive, non-linear user journeys.

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WDL are a lovely bunch of people who really took the time to understand our requirements, talk us through their processes, and then worked hard to deliver an outstanding site that ticks all the design and functional boxes. We would definitely work with them again.

Irfan Akram

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