Even though the digital world continues to grow and evolve, SEO remains an important marketing strategy. There are a ton of useful benefits to using a carefully calculated SEO strategy, so we’ve highlighted some of our favourite ones!
If you have a high-ranking position on a search engine, you’re virtually guaranteed to receive a substantial amount of impressions and likely to receive a lot of clicks. The result? More traffic to your website (assuming you have an easy to navigate, well-designed website) and more conversions. The key to nailing this part of SEO is informative and relevant content, title tags and well thought out meta descriptions. Who wouldn’t want a higher click-through rate and more qualified web traffic?
Unlike outbound forms of digital marketing like PPC, the inbound nature of SEO allows you to save money rather than spending money on costly ad campaigns. While it may take longer than PPC to organically rank high on search engines, once you’re there, you can enjoy more traffic. If you are time rich but cash poor, SEO can be a really beneficial way to spend some time. Although, if you are already stretched for time, you may want to look at alternative methods like PPC, or getting help from a professional SEO company.
We touched on this a little already, but since you’re targeting (well, more ‘appearing to’) customers who actually have an interest in your product or service, you immediately have leverage. You don’t have to waste money or time getting their attention. You have it. Now they just need a little ‘push’ from you in order to convert – think well-designed website, good branding, easy navigation, clear relevant content. That’s why the well-qualified web traffic from SEO is so useful.
By making your website easier for search engines to navigate, whether you realise you’re doing it or not, you naturally make it easier for customers to navigate, too. Win, win, right? Remember that 88% of online consumers are less likely to return to a site after a bad experience, so it’s important you get this right.
Since your website will have a high-ranking position on search engines, your website and your brand will naturally get more exposure. Being on the first page will not only help your brand appear more trustworthy but you’re going to appear more professional, too. Best of all, you’ll build a substantial amount of brand awareness and whatever searches you’re ranking for, people are going to naturally associate your brand with it. Think about a customer who has no knowledge of brands searching for ‘sports shoes’ and Nike results appear. They’re naturally going to associate Nike with them.
SEO provides trackable and quantifiable results. With SEO, you can track nearly every aspect of the strategy, like increases in rankings, traffic and conversions. SEO analytics also allow you to dig down deep and analyse the demographic information and other engagement metrics for your website. You can see what works and what doesn’t and what you need to improve on.
Interested in what you’ve read? For more information on how SEO could be beneficial to your website, please contact us, we’ll be happy to help.
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