Tips and tricks on building an Instagram page

Various factors are to be considered when a business plans to, or is already in the process of, building up an online audience – such as engaging with their audience, driving growth by creating high-quality content or running paid ads. In addition, consistency is required if a business is aiming to form meaningful and long-term relationships. Detailed below are some tips and tricks on how to make the most out of building an Instagram page.

Setting clear goals

A business needs to take into consideration what their business goals are. Examples can include increasing overall brand awareness, generating leads and traffic, generating sales, or increasing customer satisfaction. These are all important to a business building an Instagram page as it should translate into the type of content they create – for example, if a business is focusing on increasing their overall brand awareness, they may be looking towards celebrity or influencer endorsement. A business focusing on sales could create engaging product visuals and shout about positive reviews of their products.

Switch to a business account

Making sure to switch to a business account will provide a business with multiple features such as real-time insights to help track the account’s performance using real-time data. It will also provide you with the ability to add contact information to the page, and the ability to sell directly on Instagram. None of these features are available on a personal Instagram account.

Content creation

It is important to maintain a particular visual style or aesthetic in the content uploaded as a means to have consumers associate it with the brand – like the colour red with Coca-Cola. Similarly, it is equally important to develop a particular tone of voice for the same reasoning, although you should be mindful to keep this in line with the content that is being created. The same tone of voice you regularly use for product promotion should not be used for content uploaded that discusses serious topics or issues. 

The content uploaded should be engaging and of high quality, making sure the best resolution possible is being used for posts, lives, reels, stories, and videos – ensuring that the best copy is being written for the necessary content. Providing this to potential consumers is a very good way to bring about user-generated content (UGC) in the form of reposts and comments for example; This is beneficial to businesses that are looking to engage more with their audience and to build up more meaningful relationships. UGC is also good practice for businesses that want social proof of their products or services performing well, aiding more trust in the business.

Social media scheduling is a good way to enhance the potential reach for uploaded content, therefore it is worth analysing user data to decide when the peak time for reaching an audience for engagement would need to be. It is important for a brand to be consistent in their uploads when it comes to retaining and attracting an audience, therefore once a peak time is identified, sticking to it will give consumers a reason to visit your page for the new uploads.

Performance measurement and data analysis

Instagram provides its own built-in data analytics, which can be seen through a tool called Instagram Insights. This can provide either post insights for each individual upload showing metrics like actions taken from the posts and shares, or an insight overview for the entire account highlighting reach, engagement rate, follower metrics, and approximate earnings if a business is selling on Instagram. These should be monitored closely in order to alter your content towards the audiences and demographics you are trying to reach.

To draw to a close, these tips and tricks mentioned are beneficial for a business looking to build an Instagram page. A strong presence can be built with the help of a clear goal structure, and primarily through the high quality of content creation in various formats. Post-content analysis and measurement should be heavily considered, especially if a business wants to take advantage of the data provided to it.