Marketing

Using a custom domain for your business’ email address

Written by Jack - 03/10/2024

Domains on your email address

If you often email clients or customers online, maintaining a consistent brand identity is important – your email address should appear professional too. In this blog post, we’ll touch on the benefits of using a custom domain for your business email address.

Email marketing

Email Domains for Email Marketing

If you or your business often run email marketing campaigns, you can send from multiple email addresses depending on the audience segment or product you are promoting. This can be made even more useful when using a no-reply email (e.g. no-reply@business.com) and an auto reply message. Doing this makes it easier to let users know that the inbox they’re replying to isn’t monitored.

Online appearance

Your business’s online presence is more important now than it has ever been before – you should take every opportunity to improve your appearance online, including using a custom domain email address. A client is much more likely to feel confident when reaching out if you use a custom domain email address. What do you think looks more reliable – business@hotmail.com, or info@business.com?

An email address with a domain from a free email service will look unprofessional for a business, and could often confuse your customers – an “@gmail” email address for example would look a lot less trustworthy than an email that is clearly from your business.

Email management

Employee inbox management

Flowchart of email addresses

If your business has multiple employees, part-time or full-time, you’ll have to deal with updating their online email communications if they leave your company.

If you’re relying on using Gmail or another free email service for your business communications, ensuring emails are forwarded over to the correct member of staff can be a huge pain. Most free email clients have no way to manage a team of employees’ inboxes.

If you choose to use an email client linked to your domain, or a premium client such as Google Workspace, you’ll have much more control over your employees’ email inboxes.

Online security

Online security - web authenticator

Online security is incredibly important, especially if you often handle sensitive information. Whether you’d like to use custom two-factor authentication methods to secure your accounts online, or you need to monitor internal and outgoing emails, using an email client built for businesses can make this possible.

How can you use a custom domain email?

Often, you’ll be able to set up a custom domain email address with your website’s host. If you’re using Hostinger, GoDaddy or another big hosting provider, you’ll be able to use or purchase a webmail client with your website hosting.

Check with your hosting provider if a custom email address is an option for you. If not, you may need to go elsewhere and use a platform such as Google Workspace.

Google Workspace email addresses

Google Workspace (formerly known as G Suite) allows you to use gmail with a custom domain email address. If your domain is already purchased with a registrar, you’ll have to first verify your domain within Google Workspace. This can be done via the DNS settings on your domain – this can usually be set up through your registrar’s dashboard.

If you need any help setting Google Workspace up for your business, get in touch with us today! Our team of developers have worked with a wide range of website hosting companies, and can help you set up new DNS records.

Why use Google Workspace instead of another webmail client?

Google Workspace provides a huge range of unique benefits that are incredibly useful. With Workspace, you can use Google Drive, Docs, Sheets, Meet, and many more.

As well as this, there are many Gmail features, such as custom inbox sorting, undo send, smart compose and more that can greatly improve your overall email experience.

If you need help setting up a custom email domain for your business, or would like to benefit from the features offered by Google Workspace, get in touch with us today! Our team of developers have great experience setting up and managing emails for a variety of businesses.