Your email signature can often be just as important as the email you send. It is helpful in building trust from your recipient, familiarity, attracts the recipient’s attention and provides them with key information about you and the business you represent. This blog will discuss the importance of an email signature and what you should include in your email signature to stand out while providing your recipient with the necessary information.
Name, job title and company
This is pretty obvious but your email signature should make it clear who you are, what you do and where you are from and the company you are representing. These small details are key for a recipient to trust you.
Your recipient may want an alternative way to contact you other than email. Providing a phone number is a good option for a recipient who may wish to get in touch with you urgently. Be sure not to include your email address within your signature as this is a waste of time as the recipient can simply hover over your sender details to get your email address or simply press reply. It is important to avoid providing unnecessary information in order to keep the email signature as clean and free from clutter as possible. Below we see an example of a bad email signature which spans over far too many lines which would be difficult to read on mobile devices and with this much information it may be overwhelming for the recipient.
Include an image
The human brain remembers images of people better than pictures of open spaces or words. Seeing a picture of the person you are in contact with is good for building rapport and familiarity which are highly important in any customer/client interaction. By putting a face to the name, your recipient will be more engaged in your conversation. Colour pictures have been found to perform better, and when compared to black and white images, colour pictures have been found to be better at catching the recipient’s interest. Be sure to not overdo it with your colours, there is a fine balance between not enough colour and too much colour. Whichever colours and images you decide to choose, be sure they match the tone of your organisation and the theme of your brand.
Get the Socials in
Be sure to include all of your relevant social links in your email signature. Your recipient may want to know more about you and your organisation, this is the perfect opportunity to show them who you are and show off your social credentials and potentially build your followers, further solidifying the relationship that you have with your recipient. Whichever social accounts you decide to link it is important to make sure that these accounts maintain a professional image that is in line with your organisations brand.
Calls to action
You may wish to add calls to action to your signature. While these are not essential it can be useful into guiding the recipient towards what you would like them to do. For example, your call to action might encourage a recipient to view the services you offer, it may encourage the user to forward the company’s details on to other people.
Hopefully, this blog has provided you with some useful insight into the key things to consider and things to avoid when designing your perfect email signature. The importance of a well-designed email signature cannot be underestimated, with so much of business conversations being started and carried out via email, your email signature should leave a positive and lasting impression on the recipient on the other end.
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