Marketing Why WooCommerce is the Best Choice for eCommerce Websites Written by Louis - 23/01/2025 WooCommerce is an eCommerce plugin for WordPress websites that allows website admins to create and fully manage online stores. WooCommerce is free to use and provides a range of tools to help eCommerce business owners, such as the ability to manage their inventory and process their payments. The WooCommerce plugin also has a reputation for being easy to use for those who are already familiar with WordPress, which is already the leading choice for a CMS (content management system). The purpose of this blog is to provide an insight into why WooCommerce is the best choice for eCommerce websites (in our opinion). Open-Source One of WooCommerce’s many benefits is that it is open source, meaning that anyone is able to view, modify, and customise the source code for the plugin. Because of this, developers are able to tailor existing or new features to suit their own business requirements – providing a limitless solution for any problems that you might face on other eCommerce platforms. If business owners are facing any problems, it is common for the active developer community to provide help and fixes, which in turn helps the long-term sustainability of the WooCommerce plugin. Scalability WooCommerce is effective for businesses that have either grown or are focusing on doing so. WooCommerce starts off with the essential features you would expect for eCommerce businesses, however, there is the option of additional plugins and extensions that add features to benefit larger businesses. Some of these plugins will offer more technical features, like subscriptions/memberships, and more advanced reporting. SEO Friendly WooCommerce is more SEO friendly than other eCommerce platforms as it is built on WordPress – which is designed with clean, effective code in mind. Because of this clean code, search engine crawlability and indexing are easier. Additionally, WooCommerce allows for detailed product information as well as reviews to further improve a business’s SEO. As WooCommerce is used exclusively on WordPress websites, users can benefit from linking to Google Analytics and Google Ads a lot easier than other content management systems. This is thanks to certain plugins that make the tracking process a lot easier to set up. Tracking is beneficial for businesses as it will help to provide further insights into eCommerce performance and website traffic. WooCommerce also has no difficulty integrating with plugins like the popular Yoast SEO and its WooCommerce extension which are useful for optimising product and category page metadata. For WordPress businesses that are looking for an effective eCommerce solution, WooCommerce is the best choice as it offers everything you need from scratch to build up a successful, reliable online store. Website Design Ltd has many years of experience managing eCommerce businesses with the help of WooCommerce. If you are looking to improve your online store, please get in touch today to see how we can help further your business. More news Keep reading View all articles Using a custom domain for your business’ email address Why dark mode is more than just a design trend Close
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