How to Write a Blog for Business

Written by - 09/08/2016

A Blog Can Add Content, Information and Personality to Your Website.

Yes it can be time-consuming, but if it’s done right it can add a lot of value to your website and business. For one it counts towards your SEO score (the content is more likely to show up as it is new content) and helps to brand your business as an industry specialist. Your target audience are more likely to trust you if they believe and trust in your knowledge.

What Will Blogging Do for Me?

A blog helps build your audience and followers and can help to build credibility for your brand. You can essentially create a target audience that will keep coming back to your blog for your advice, as they have connected with you and they will be more likely to purchase from you in the future.

45% of marketers say blogging is the #1 most important piece of their content strategy.

So Is It Worth the Time?

Blogging is 100% worth the time, if done correctly.

A great business that has utilised their blog is Neil Patel, he uses striking imagery, fascinating and captivating content and ingenious call-to-actions on his blog to grab his readers and ensure they keep reading.

This is just one great example of blogging for business, but if you are just going to write gibberish and not think about the basics of a blog and your target audience then it will not prove to be such a valuable use of time.

Did you know small businesses with blogs generate 126% more leads?


 That 70% of consumers learn about a company through articles rather than ads?

Do you want to miss these people? No, I didn’t think so.

Where Do I Start?

You need a business website if you want your new blog to reflect your business. You will then create a blog page / posts page on your website, that will be the home for your new blog entries.

Research and evaluate what your audience wants to know, if you get stuck for ideas you can use questions that your business gets asked all the time and provide a comprehensive answer. Whenever new questions come in, create a list of these.

It is important that you only write subjects you have a good knowledge of, or if you do have to write about something that you are not too knowledgeable about, you will need to undertake good quality research to ensure you are not providing incorrect and inaccurate information. It is also very important to keep blog posts relevant to your industry.

New blog titles will come up through the year as there will always be time sensitive information that you wish to share with your followers.

Create a plan / blog strategy for the year ahead, this will consist of blog titles (put some titles in to get you started but these can always change along the way) and approximate dates for the blog to be written or ideas generated.

Before starting to write a blog you will need to research further into the subject you will be writing about and get any statistics or data you need.

If you are new to writing published content it may be worth structuring your content for your blog into 5 easy steps.

5 Step Blog Structure

  1. Introduction – Paragraph explaining post and capture them in the first paragraph.
  2. Section 1 – This is where you delve into what the blog is about
  3. Section 2 – More information for the reader about the subject
  4. Section 3 – More information about the subject
  5. Conclusion – Wrap up the information you’ve given and finish the blog.

Tips For Blogging

  • Write quality content
  • Use white hat SEO techniques to attract visitors to your blog
  • Advertise your blog if you want to appeal to more readers.
  • Use your blog to strengthen existing customer relations
  • Blog articles with images get 94% more views.
  • Use your social media presence to promote your blog.