Regardless of the size of your business, social media can play a key role in your digital marketing strategy. However, there is a big difference between knowing you need to use social media, and a successfully executed a social media marketing strategy.
Not sure where to begin? Check out these top 5 tips for social media success.
Having a company presence on social media doesn’t mean you need a profile on every possible network. Rather than signing up for everything you can think of, pick one or two as a starting point. Once these channels are rolling along nicely, then look to expand.
Creating lots of social media profiles all at once and struggling to keep them all active will have a negative impact on your company’s image. There’s nothing worse than finding a company’s Twitter feed or Facebook page and seeing their last post was over a year ago. Why haven’t they posted? Are they still in business? This is not the image you want to present.
Not all social media channels were created equal, choosing which networks are right for your business is an important decision. Take time to research your target audience and find out where they’re likely to be most active.
Are you a B2B company? LinkedIn is probably going to be a better starting point than Instagram. Alternately, if you’re a B2C business targeting teenagers, Instagram is likely to be a more suitable platform.
Capturing a user’s attention on social media isn’t an easy task. Give yourself the best chance of standing out and make sure everything you post is accompanied by a relevant image or video. Simple text updates are likely to get lost in sea of other content and will struggle for engagement.
Regardless of which social media channels you choose for your business, make sure your language is appropriate. Remember who it is you’re targeting with your posts, B2B companies should avoid using slang terms, particularly on networks like social media. There is a time and a place however, abbreviations and slang are more acceptable on some channels.
Never underestimate the value of engagement on social media. Interest from a customer is equally as important regardless of whether it’s a phone call, email or post to your Facebook page. Wherever possible, ensure you’re replying to direct interactions as quickly and helpfully as possible. Don’t shy away from complaints or negative feedback, promptly dealing with the issue and providing a positive outcome for your customer will turn a negative into a real positive boost for your customer service.