Website design & development

The WDL approach

Many web agencies will ask you what you want from a website for your business, and build what you tell them you need; our approach is a little different. We really want to get to know you, and your business, and only by doing that can we really understand exactly what your business needs from a website.

Discover

By getting to know your business and by understanding your business’ goals and objectives, our experienced team can make recommendations on exactly what will constitute an effective website for your business.

An effective website will:

• Bring your business closer to your customers
• Allow customers to get more involved with the services or products you offer
• Maximise leads and sales
• Encourage brand awareness and loyalty
• Generate direct conversions
• Allow you to stand out from the competition

UX and layout design

User Experience (or UX for short) is the platform upon which your website is built and designed. One of the most important elements of this is mapping out the ideal route a user will take as they travel through your site. This user journey will be extremely important to the success of your website.

All key pages and features which were decided upon in the discovery process will be mapped out to ensure that everything is in place, and the direction of your website is agreed as we move on to the next stages of your new website.

Design

Once we have composed, and agreed with you, the perfect set of website functions to meet the requirements of your business, we will set about designing the stunning visuals your site needs.

Our specialist web designers have plenty of experience of working with all types of businesses, in a huge variety of sectors. We understand that videos and large glossy images don’t suit every business which is why our designs are completely bespoke and will always heavily consider your company branding, business goals, objectives and target market.

Develop

Once we all agree that the designs are the perfect set of visuals to help your website achieve its objectives, your designs will be passed over to our expert developers. All websites are built precisely to the agreed designs using an open-source CMS. This ensures that as well as being powerful and effective, your website remains extremely easy to manage by anyone.

Our goal is that following one simple training session you can take your website and manage its day-to-day operation yourself. However, we will always be on hand if you do need any further assistance.

Market

As part of every website project, we will include a marketing consultation and strategy document composed by one of our skilled digital marketers. Our marketing experts will watch over your discovery, UX, design and build stages, ensuring that the website is an effective marketing tool for you and is ready to convert in order to meet your business objectives.

Your digital marketer will then recommend a series of ways to help boost website visitors and in turn boost your website conversions, ensuring your website keeps moving forward, long after it goes live.