Day In The Life Of A Digital Marketer


Digital marketing is more than knowing how to run a Facebook ad campaign or knowing how to get a website page to rank higher in a Google search. It is a set of skills and a way of thinking that can add (sometimes business-changing) insights into your organisation no matter how big or small.

What Is Digital Marketing?

The true definition of digital marketing is “Any marketing that uses electronic devices to convey promotional messaging and measures their impact”. Effectively digital marketing is any advertisement (paid or unpaid) to help increase the size of a business. It is one of the fastest-growing industries in the advertising world at the moment.

Types Of Activities A Digital Marketer Does

There is often so much more depth to digital marketing than most people realise. There are many different ways to market something online; from social media influencers to PPC (Pay Per Click) advertising. Each bringing different results and hitting different target audiences. Unlike traditional marketing there really isn’t a “right” or “wrong” way to market something. Fundamentally it comes down to a few key factors. Some of the biggest factors involve; budget, time for the campaign, demographic of the target audience and campaign goals (conversion, awareness, leads etc).

Why is Digital Marketing Important?

Let’s think about the consumer. Digital marketing allows a business to adapt their campaigns (through dynamic ads) to each individual person that sees their advert. Tailoring an advert like this will help to ensure a much more successful campaign. Consumers will have access to information at any time in any place when marketing is done digitally. This can allow consumers to identify a brand that they can trust. They will feel that companies know them and what their preferences are and even can receive personalised and relevant communications (email marketing for example). These may seem like minute pieces to a very large jigsaw puzzle, but when they all come together a business can put together a very successful campaign.

A typical day at WDL

Here at WDL, we have four digital marketers (Andy, Shahed, Tom and James) who work together to help our clients achieve the best possible outcomes for their specific goals. We like to listen to what our clients want and implement strategies that complement their business plans. A typical day for one of our digital marketers is along the following lines:

09:00 – Arrive at the new office (working from home until Covid restrictions relax)
09:00-09:30 – Answering emails
09:30-10:30 – Manage PPC client accounts
10:30-11:00 – Team meeting
11:00-12:30 – Write up any reviews/calls clients to discuss relevant details around their marketing
12:30-13:30 – Lunch
13:30-14:30 – Email marketing campaigns for clients
14:30-15:30 – Write and schedule social media posts
15:30-16:00 – Answer any emails that come in throughout the day
16:00-17:00 – Setting up any accounts for new clients

We hope that this blog has helped you to understand more about not only our digital marketing here at WDL but also digital marketing as a whole. 2020 has been a growing year for the digital marketing world as Coronavirus has forced a lot more companies to invest in online marketing, and we think the industry is only going to continue to grow.