Why Process and Planning Delivers Results

Written by - 26/10/2015

What We Ask and Why

Usually, a discussion about digital marketing will directly follow an initial meeting, where we learn the ins and outs of your business. This isn’t just an excuse for more tea and biscuits though, this is an opportunity to run through a comprehensive checklist of what marketing you currently do, your level of proficiency with digital marketing and how interested you are in a number of potential marketing channels.

From finding out what has and hasn’t worked in the past, to looking at your competitors’ activity and exploring how we can best promote your business, this meeting gives us the platform to start formulating our suggestions. Every proposal we create is different, we don’t have a template or a blanket approach, we’re only interested in ways to generate a positive return on investment for your business.

What We Do

Once we’ve presented our suggestions, it’s up to you to decide what you’d like to progress with. We know you’re probably not going to take up every suggestion, after all, we’re ideas-driven people and we usually have a lot of ideas. We take your feedback and we start planning, we love planning, everything we do is based around a process and a plan. A plan lets us properly manage both time and deadlines, and ensures we have something to report against. Before we start tweeting, emailing and writing ad text, we create a comprehensive 6 or 12 month marketing plan to ensure everything we do is working towards a common goal.

The execution of the marketing plan always works better as a collaborative process. We want you to be involved with ongoing input, feedback and support. We simply don’t have the same knowledge of your business that you do, no matter how many questions we ask. We don’t just want to be the entirety of your marketing department, we want to power you with the tools and training to be able to work alongside us.

Why We Do It

Results! It’s as simple as that. Whether you want more traffic, more enquiries or more sales, we will provide regular reports outlining what we’ve done and what it achieved. Not only does reporting allow us see what’s working and what might not be, it can open the door for new opportunities. There’s no arguing with numbers and being able to respond to what the data shows effectively and promptly can be the difference between blowing away your competition and being left behind.