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New Website Launch: Stringers’ World

Written by - 26/11/2015

WDL are proud to announce to launch of the new Stringers’ World eCommerce website.

Located just 20 minutes from the WDL offices, Stringers’ World are a leading racket sport equipment provider with an extensive online store and physical shop popular with coaches and players alike. Initially set up in 2007 specialising solely in racket strings, Stringers’ World has grown from strength to strength and is now a major player in the industry.

Stringers’ World approached us to redesign their website as it was beginning to feel out of date and was falling behind major competitors in terms of design and user experience. Our lead designer Richard smashed it and served up a new look that sets them apart from the pack.

With a focus on driving sales and increasing conversion rates, the new design pushes products to the forefront with a strong visual focus. Some web development wizardry from Matt sees a new product filtering system that improves the shopping experience for visitors, allowing them to quickly navigate Stringers’ World’s growing range of products.

To complement the new website, WDL also work with Stringers’ World on a range of digital marketing activities. Working to a comprehensive 12 month marketing plan, WDL execute email marketing campaigns, manage the Stringers’ World Pay-Per-Click and Google Shopping accounts and offer support and guidance for social media.

We’re excited to continue working with Stringers’ World to help drive their ongoing success. If you ever need a tennis racket, you know where to go.