Our 2023 Christmas designs

All I Want For Christmas is on the radio, the tree is up in the office, and it’s the most wonderful time of the year; Christmas is truly here. Following what has become an annual tradition, it’s time for a look at our 2023 Christmas designs.

Last Christmas we did a design focused on our new branding. Taking our W brand mark, we created a tree of a similar style.

Stepping into Christmas this year, we opted for a completely new route, considering recent design trends, Christmas aesthetics and messaging we could deliver to our clients.

Starting with some more standard ideas, we considered two options. The first of these centred around the use of 3D Christmas models, which we customised to incorporate our branding; Santa wearing Website Design blue. The second idea revisited a style we’d used seven years ago; a design weaved into a Christmas jumper pattern.

We’re making a list…

We then considered an alternative approach, which would bring a personal touch to the emails and cards we’ve sent.

He’s making a list and checking it twice. He’s gonna find out who’s naughty and nice. Here at Website Design, we’ve been doing something rather similar to the top man in red (although all of our clients make the nice list, so we’re just checking we’ve got the right details!). The idea with this design was that we’d be cheekily telling our clients they’ve made our nice list, while wishing them a Merry Christmas.

As with many designs, this one started with a sketch, marking out the layout of both our Christmas card and email. To make it personal, we assigned space to accommodate our clients’ names and preceded this with a short message. When it came to titling both the card and email, we wanted it to feel authentically Christmas, opting to call it the ‘Website Design Ltd Official Nice List’.

Turning the sketched idea into a design, we created styling that combines our brand with a traditional Christmas feel. We wanted our Christmas design to be fun, festive and unique and think we hit the nail on the head with the various elements included in the design.

Rolling all of this together, a few colour variations were created before a final decision was made.

Making use of our brand colours, we added a gold gradient to the primary palette, complementing the tones, while also enhancing the Christmas feel. While other variations, sticking purely to our brand colours, are clean, they don’t have the same festive appeal and raise the question, do they know it’s Christmas? They sure will with red and gold.

With both card and email finalised, we carried our Christmas styling across to other assets, for social media posts and an opening times popup on our website (which you’ve no doubt seen!).

There we have it, our Christmas designs for 2023. Our cards have been sent, social posts scheduled and the Secret Santa presents are underneath the tree. All that’s left for me to really say is; have yourself a merry little Christmas, from the whole Website Design team.

A note on our opening times

Just in case you missed our opening times popup, come Friday 22nd December at 1pm, we will be shutting shop for the festive period and unfortunately cannot stay another day. We’ll be reopening on Tuesday 2nd January 2024.

A little festive game

I’ve name-dropped, referenced and cited lyrics from nine Christmas songs throughout this article, how many can you find?