Our recent work – January 2023

We’ve got plenty of case studies on our website, showcasing our best work and most of these are focused on bespoke, full website projects. It occurred to me and my fellow designer colleague, Richard, that we don’t share enough of our ongoing work and we’d like to change that. So, what have we been up to recently?

MacFinder

A seller of refurbished Apple Macs, we have been working with MacFinder for numerous years and have been busy on a couple of different projects with them recently.

Seasonal promos

MacFinder have launched various sale campaigns in the build-up to Christmas. Designs were prepared for a host of promotions, including an October Flash Sale, Black Friday & Cyber Monday and a Christmas Sale.

For each of the campaigns, we created campaign imagery for website banners and popups and also provided posts for social media. We also designed and built the emails MacFinder would send to their customer database. The work also entailed deciding on key campaign messaging, considering the promotion, time of year and the MacFinder brand voice.

Website restructure

Staying with MacFinder, we’ve been working with their team on a project that restructures products on their website. With work including wireframing key pages and interactions, followed by design and both back and front-end development, there are some significant changes coming to the MacFinder website.

Once live, the recent changes will see product options and variations populate more products, providing further buying options to the user and streamlining the Mac configuring and buying process. It’s also seen a complete reshuffle of the Sell My Mac pages. This is a section of the website where MacFinder provide quotes for buying customers’ old Mac devices. Introducing a landing page and providing clarity on the form interface, these new changes aim to boost conversions and make it clear to users what they need to do.

A new Knaus website

A company that’s part of the group owned by our long-term client, Challs, Knaus went live recently. This project saw a complete redesign and build of the old website, with clearer signposting on where to buy their products and improved visibility of blog posts and testimonials. Through the website, the new product bottle designs were also introduced and extensive image work was carried out to create eye-catching montages and ensure consistent branding across the board.

A workbook for KC Respiratory Services

Not long ago, we updated a workbook we had designed for KC Respiratory Services. This included designing new graphs and spirometry traces that followed a style we had previously established, as well as adding new pages and layouts before sourcing printing for our client.

Stringers’ World

It’s been a couple of years since we launched a new website and branding for Stringers’ World and their sister company, Padelshack. With the eCommerce websites now providing them with a modern online presence and easy management of orders, they’ve been looking at other products and options they can provide their customer base.

eGift cards

Looking to provide customers with an ideal present for friends and family, Stringers’ World have introduced eGift cards. These new products give users the option to buy digital vouchers that can be printed or sent to their intended recipient.

Introducing various calls to action to the website, we looked to give these prominence, also providing an option to move one of the banners up on the homepage during seasonal campaigns.

As part of the design work for the implementation of eGift cards, we designed various seasonal and occasional product images, along with the voucher the customer would receive.

Kit configurators

Similar to the racket configurator that already exists on both the Stringers’ World and Padelshack websites, our developers have been working on a configurator for clothing. This new feature allows users to build their own kit, choosing options for a top, bottoms, an accessory and shoes, all of which had bespoke placeholder icons designed for them.

Another IFA award for Matthew Douglas

Providing financial planning and advice, local firm Matthew Douglas are celebrating 9 consecutive years as a Top 100 IFA business this year. It’s quite the achievement, one that none of their East Anglian competitors are able to match.

With Matthew Douglas giving prominence to their awards record across their brand collateral, we were tasked with updating this to include the ninth consecutive award logo.

Taking a slightly different approach to the main layout of the logos, the full certificate was included, drawing attention to it and putting emphasis on the current year.

Along with the grid of award logos that featured on the website, we also updated various other assets, including the Matthew Douglas email signatures, office posters, business cards and social media cover images.

Trek-Trailers social branding

It wasn’t too long ago that we completed a website project for Trek-Trailers, designing and building new websites for a business that was merging numerous localised dealers under one unified brand. With an approach slowly phasing out old branding and naming, website headers included both the Trek-Trailers county logo and the logo of the pre-existing brand. As an example, for Trek-Trailers Suffolk, this was the Anglian Trailer Centre.

The existing social profiles for all of these local trailer dealers used dated and varied branding. To provide a consistent brand across the board, we designed new profile imagery using the new Trek-Trailers branding, while giving the profiles clear and concise messaging.

That concludes our look at recent work. With a few exciting projects in the pipeline and some not quite ready to show yet, we’ll be back in 2023 with plenty more work to share.