Concurrent Technologies (CCT) are responsible for the design and manufacture of processor boards and software for a vast range of applications, including military, aerospace, communication and science divisions. Operating since 1985 they are at the forefront of technology advancement within these particular fields, unifying markets and producing quality products for commercial and rugged environmental use.
Our primary task as part of the CCT project was to produce a website representative of their dynamic brand that could be explored by an individual from any background, looking for processors for a variety of purposes, and that the website, like the products it represented, would stand the test of time. It was key that the user experience was straightforward, whilst allowing for a platform that would deliver a large amount of content in a digestible format.
The IA for CCT integrates eCommerce functionality with a brochure-esque site. With the expected features of an eCommerce site including a search option, product listings, filtering and product pages, the CCT site does not allow purchasing. Instead, this has been replaced with an enquiry option.
During the IA it was also established that each product would not only be categorised by potential application, but also by product form factor & capability. As the site itself does not have eCommerce functionality, one of the primary goals was to drive direct contact, and it was established early on that using a combination of clear calls to action and links through to the contact form were essential in developing high-quality leads and email addresses to use for future marketing activities.
The client set out high standards from the outset of the project and while their current branding was limited to their logo and colour palette, it was left to our designers to create the online brand image. Located in quite a niche market, CCT provided a range of images that WDL would be able to use in the design, images that would have been difficult to source from elsewhere due to their industry-specific subject matter. While their own content was (and is with any website) a key aspect of the design, our designers also introduced image treatments and bespoke patterns and backgrounds that further enforced the desired brand image of the CCT staff. With consumers being in the military and technological industries, it was important that we provided Concurrent Technologies with a design that not only ensure they appeared professional and trustworthy but suited the industry.
Average bounce rate reduced from 45% to 3% following the design and build of the new website.
With Concurrent Technologies establishing themselves as experts in embedded computer and IT solutions, it was vital that this was reflected during the development stage of the project. Following the design to the pixel, our design and development teams worked cohesively to ensure animation and hover states give CCT an edge over their online competitors. The functionality of the CCT site also has unique aspects due to the non-eCommerce functionality and different user levels. As requested during initial client discussions and later detailed in the website’s information architecture, certain on-page information and downloadable documents were not going to be accessible to all users. This was a vital aspect of the website, ensuring confidential information was not unwillingly disclosed.
WDL are proud to have worked with Concurrent Technologies, producing a website for not only an industry leader but a local business too. Providing advanced embedded computer solutions, CCT’s relationship with their consumers is built on trust and respect, likely gained through their proven expertise and knowledge. Their website reinforces this portrayal, affirming them as an established, professional company, and like their products, is built to last.