Challs

Globally recognised FMCG cleaning brands

Sparkling fresh designs were needed for this multinational brand with a portfolio of market-leading, innovative cleaning products

From Buster to Bin Biddy

  • Tasked with creating multiple websites for worldwide recognised cleaning brands
  • Bringing life to brands such as; ALKIMI, Bin Buddy, Buster and Wheelers
  • Bespoke websites allowing them to sell products from all 7 of their unique cleaning brands
  • Unique website design for each of Challs’ 7 brands, using styling from their distinct packaging
  • Making it easy to find stockists for all of Challs' cleaning products
  • Delivering monthly marketing services in territories around the world for their brands
35+
More than 35 unique cleaning products available across 7 brands
7
Leading Household cleaning brands and websites that show the stockists they are available from
Website Design have done an incredible job at bringing Challs and our other brands online and we’ll continue to use them for all of our website and marketing needs
Louise Lamb
Group Brand ManagerChalls
Challs Buster kitchen and bathroom unblocker bottles

Design focused websites for all of Challs unique FMCG brands

The Challs brand started in a small bedroom and has grown to become a globally recognised cleaning brand that strives to be as eco-responsible as possible with offices located in the UK, USA, Singapore and Australia.

We have worked with the Challs team to bring life to several of their brands including; ALKIMI, Bin Buddy, Buster, Knaus and Wheelers, designing multiple sites that bring each brand’s unique packaging and styling to the forefront. This included site updates to reflect new packaging for Knaus through to a campaign change focused on the ingredients used in the Bin Buddy products.

Our relationship with Challs has enabled us to improve and develop their brands and we have introduced a money-back portal, where users who are unsatisfied with their products can fill in a simple proof of purchase form, to claim back the purchase cost of their product. This is improving the customer service of Challs and shows customers that they are confident in the capability of their products by offering this money-back guarantee.

Challs product range bottle montage
They were incredibly professional with an excellent methodical approach which resulted in all our expectations being met and the delivery of a beautiful website. We have since started several other projects with WDL based on our positive experience
Jack Abbott
Head of MarketingALKIMI
Challs testimonial image
Challs iPad mockup
Knaus product image montage
Wheelers furniture polish and leather balm products
Bringing the brands together
Continued support for all 7 of Challs’ leading cleaning brands

We continue to work closely with Challs, delivering monthly marketing services in territories around the world for their multiple brands. Supporting them as they continue to innovate and launch new products into the cleaning sector.

265%
Increase in consumer reach over a 12-month period
120%
Increase in conversions following campaign launch
Challs isometric iphone mockup
Buster kitchen and bathroom unblocker bottles
Alkimi, laptop cutout
Bin Buddy fresh packaging with a mixture of fresh fruit scattered around the products
Challs mobile homepage feature image
Challs mobile featured product example built by Website design
Challs mobile basket page
Knaus homepage hero section mockup on a Macbook against an aqua background
Knaus top down iphone website mockup
Alkimi bathroom products PPC campaign
ALKIMI multi purpose PPC Ad
Challs - Brands Logos
Project team