Globally recognised FMCG cleaning brand

A sparkling fresh face with eCommerce functionality was needed for this multinational brand with a portfolio of market-leading, innovative cleaning products.

Design focused websites for all of Challs FMCG brands and a central eCommerce-enabled hub.

The Challs brand started off in a small bedroom and has grown to become a globally recognised cleaning brand that strives to be as eco responsible as possible with offices located in the UK, USA, Singapore and Australia.

We have worked with the Challs team to bring life to several of their brands including; ALKIMI, Bin Buddy, Buster and Wheelers. Challs then approached us with the task of designing and building a new bespoke website that would seamlessly tie together 100s of products across seven unique, internationally recognisable brands and offer eCommerce functionality.

Buster alone was responsible for selling over 6.5 million products worldwide during 2020. During the same period, Bin Buddy sales were also exceptional, with over 1 million products sold worldwide and 200,000 sold in Australia alone.

Challs - Website screenshot
Knaus - Products
Wheelers - Products
Challs - Website screenshot
Website Design have done an incredible job at bringing Challs and our other brands online and we’ll continue to use them for all of our website and marketing needs.
Louise Lamb
Group Brand ManagerChalls
Challs - Website screenshot
increase in Goal Completions since launch of new website.
leading Household cleaning brands made directly available for purchase.
Bringing the brands together
Continued multi-level support

We continue to work closely with Challs, delivering monthly marketing services in territories around the world for many of their brands as well as supporting them as they continue to innovate and launch new products into the cleaning sector.

Alkimi - Website screenshot
Buster - Website screenshot
Bin Buddy - Website screenshot
Challs - Website screenshot
Challs - Website screenshot
Challs - Website screenshot
Challs - Brands Logos
Project team