Citipost Mail

A professional, friendly bespoke website for this corporate, B2B services business

Passionate About Delivery

Part of the larger Citipost Group, Citipost Mail specialise in smart mail management. Responsible for sorting and delivering 16 million items per week throughout the UK, Citipost Mail are one of the UK’s leading independent mail management and distribution companies.

Citipost Mail approached us in 2019 to help them update their online presence, which was to go alongside a tweak to their branding and market positioning. Citipost Mail pride themselves on their high-levels of customer service, so it was clear from the outset that we needed to deliver a website which portrayed three key aspects: quality, professionalism & friendliness.

A Website That Delivers

The website that Citipost Mail had prior to this one felt more like a health and safety pamphlet than a marketing tool, so we knew we had to ensure that the website we delivered was much more effective at generating leads. With large blocks of content and a poor user journey, the previous website missed the mark as a sales tool and on one of Citipost Mail’s key business points, their friendliness and approachability.

To remedy this, one thing we insisted on was genuine, original photography of the Citipost Mail team at work. The new website is full of friendly faces; the faces of the people you will actually speak to if you become a Citipost Mail client. We also considered the structure and user journey of the website in order to ensure that planned marketing campaigns have a relevant, conversion-focused destination on the website.

Driving Citipost Mail Forward

Since the completion of the website, we have started work on a series of digital marketing campaigns which aim to drive traffic and increase leads through the website. One of our first initiatives was to set up search PPC campaigns covering Citipost Mail’s key service offerings, which started generating new leads and enquiries within the first week after launch.

Stoke By Nayland

One of East Anglia's finest retreats approached us for a fully bespoke and integrated website.

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