London's finest chauffeurs approached WDL for branding & a website.

The rarest of British companies

iChauffeur has developed over the last decade to become one of the finest British chauffeur companies in the world and has become a name synonymous within the industry for professionalism, refinement and luxury.

Founded in 2005 by the late Andrew Senior along with his son William, iChauffeur started with just two vehicles and a handful of exclusive clientele. Today they employ more than 100 professional drivers, who chauffeur some of the most important and influential people on the globe.

40% Increase in online bookings

A sophisticated approach

WDL have worked alongside iChauffeur for over five years. During this time, iChauffeur has expanded to become the go-to luxury travel provider for a rapidly expanding A-list clientele. It was essential for this high profile business to develop a new website that reflected the company’s exclusive brand and provided a seamless user experience to iChauffeur’s clients. One of the core requirements of the original project was to develop and enhance the online booking process, which needed to include functionality for airport and non-airport bookings at its top level. This was thoroughly mapped out and at the heart of the IA stage of the project.

Branding and design to suit

As part of an ongoing relationship with iChauffeur, WDL has helped them to develop their brand and this included refreshing their logo to suit the modern era. The design of their website has also been developed since it’s first launch, ensuring iChauffeur remain at the forefront of the chauffeur industry with a website that runs parallel to their award-winning stature.

Results you can measure

iChauffeur extend their brand reach through ongoing pay-per-click campaigns which are strategised and executed by WDL. Through a mixture of highly targeted keyword search ads, image led display campaigns and clever re-marketing to increase brand recognition, paid traffic now accounts for around 14% of total site visitors.

Targeting potential customers in both the UK and key overseas markets, these campaigns serve a dual purpose of maximising brand exposure and increasing revenue generation.

14% of overall web traffic in the last year is attributed to paid campaigns

Maintaining professional reputations

iChauffeur have marketed their brand online for a number of years and had accumulated a vast number of domain names as well as different hosting environments. As part of a strategy overview, we undertook the task of collating all these different hosting environments into a single dedicated server. This amalgamation reduced costs dramatically as well as increasing the level of server management and monitoring for the amount of day-to-day traffic the website receives.

Security and confidentiality is a must for iChauffeur clients, therefore, safe and secure hosting is a priority and essential to the continued success and expansion of the business.

Our reliable support team deal with any technical issues as they arise to ensure that the iChauffeur brand continues to enjoy its reputation as a highly professional, luxury travel provider.

“I have been working alongside the WDL team for almost 2 years now and we have an extremely healthy creative relationship. The results speak for themselves as our website has improved dramatically and we are continuing to develop new strategies day by day.”

Will Senior


Creating a unique eCommerce experiencing for statement-making biochemists.

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