Stringers’ World

Serving up aces with the UK’s leading racket sport specialist

Complete branding, volleyed with a website redesign to provide a true identity for this established racket sports retailer.

A complete branding and website overhaul to match Stringers’ World unrivalled reputation.

Established in 2007, Stringers’ World has grown to become a household name for racket sports equipment both in the United Kingdom and internationally. Home to the largest range of string brands within the UK, Stringers’ World has built its reputation by offering an unmatched level of service while offering professional advice to players and coaches alike.

The launch of their online store in 2008 has no doubt been the route cause for their continued success, however, more than 10 years have passed since then and they are ready to take their brand to the next level.

Website Design Ltd. and Stringers’ World have built an excellent relationship over the years through ongoing website support and maintenance as well as the planning and execution of optimised pay-per-click advertising campaigns. It was, therefore, only right that we would lead the charge in terms of designing and developing the long-overdue eCommerce platform update that the brand deserved.

Stringers World - Website screenshots
Stringers World - Website screenshots
Stringers World case study
Increase in pages/session.
decrease in bounce rate.
Game, set & match
Easily Navigable

User experience and customer journey were critical to the interactive wireframe and design. Helping existing and new customers find the products they love was key. We were also tasked with creating a number of new, bespoke features such as the racket configurator.

Stringers World case study
Stringers World case study