Stringers' World - Website Design Ltd

Modernised branding and eCommerce platform

Design of a new sports focused logo and supporting branding
Modern platform for an established eCommerce website
Optimised pay-per-click advertising campaigns
Easy payments and interest free options
Customised racket and kit builder sections on the website
Easy product comparison feature for all products

850%

Average Google Ads ROAS maintained over 12 months following the launch

33%

Of all website revenue delivered by Google Ads over 12 months

43%

Increase in average position for high-value keywords over 10 months

A complete branding and website overhaul to match both Stringers’ World's and Padelshack’s unrivalled reputation

Established in 2007, Stringers’ World has become a household name for racket sports equipment across the UK and around the globe. Home to the largest range of string brands within the UK, Stringers’ World has built its reputation by offering an unmatched level of service while delivering professional advice to players and coaches alike.

Following the launch of their online store in 2008, more than 10 years passed before we served up a much-needed rebrand and a new website. This included modernising the appearance of Stringers’ World and improving the shopping experience with a feature-rich WooCommerce website.

Expanding their expertise across new sports, Stringers’ World launched Padelshack in 2021. We doubled up with them again for this venture, delivering a bespoke logo wordmark for this new online retailer. Recognising the success of the Stringers’ website and the need to retain consistency between the brands, we took a copy of the site and tailored it to Padelshack’s requirements. This included applying the brand colour palette and configuring a new padel-specific category structure.

Our ongoing partnership with the Stringers’ World team sees us continue to support their websites, as well as the planning and execution of optimised pay-per-click advertising campaigns, SEO and email marketing support.

Our role

Visit the site

stringersworld.com

Game, set & match

Easily Navigable

User experience and customer journey were critical to the interactive wireframe and design. Helping existing and new customers find the products they love was key. We were also tasked with creating a number of new, bespoke features such as the racket configurator.

90%

Increase in pages viewed per session

79%

Decrease in website bounce rate

6.5

Million organic impressions over 12 months

Padel Shack promotional image with a women playing Padel

Serving aces from business to business

A seamless B2B integration

With Padelshack being one of the first padel-only stores in the UK, they not only sell directly to paying and playing customers but distribute to retailers too. To ease the management of B2C and B2B orders, we implemented trade account features for B2B users, without any impact on a standard user’s experience. B2B account holders can log in to see unique trade prices and have dedicated account pages that provide a quick and easy ordering process.