Stringers’ World

Complete branding and website redesign to provide a true identity for this established racket sports specialist.

About This Project

Established in 2007, Stringers’ World has grown to become a household name for racket sports equipment both in the United Kingdom and internationally. Home to the largest range of string brands within the UK, Stringers’ World has built its reputation by offering an unmatched level of service while offering professional advice to players and coaches alike.

The launch of their online store in 2008 has no doubt been the route cause for their continued success, however, more than 10 years have passed since then and they are ready to take their brand to the next level.

WDL and Stringers’ World have built an excellent relationship over the years through ongoing website support and maintenance as well as the planning and execution of optimised pay-per-click advertising campaigns. It was, therefore, only right that WDL would lead the charge in terms of designing and developing the long-overdue eCommerce platform update that the brand deserved.

Game, Set & Match

A complete branding overhaul was essential to give the brand the long-awaited refresh that would match its unrivalled reputation. This included creating a new logo that would enable Stringers’ World to be recognised as a sporting brand in its own regard. We wanted to create something simple that would be as clear-cut as other, top racket brands, such as Wilson and Babolat. The clean and modern take ensures that the brand can maintain its level of visibility that enables them to remain at the forefront of the racket sports industry.

User experience and customer journey were key when we first set about redesigning the site. Helping existing customers find the products they love as well as ensuring that an ever-growing customer base could find what they were looking for with ease, as well as creating a number of new, bespoke features such as the Racket Configurator. Allowing customers to construct their ideal racket in order to suit their individual playing styles.

Nexus Fostering

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