Trek-TrailersNationwide chain of trailer manufacturers & retailersA series of new localised websites to improve brand consistencyCohesive local websitesCreating local sites, with consistent Trek Trailers brandingEstablishing the business as a nationwide companyClear stock availability across all the branchesDeveloped a central stock inventory system to keep all 8 websites up to dateConsistent modern and functional single design applied across all locationsIntroduced updated imagery, a new site wide colour palette and icon library200+New and used trailers available to purchase300+Trailers serviced every year11+Reputable trailer brands stocked Creating a series of websites for the UK's largest retailer of trailersWith 4 locations and 2 brands at each, Equi-Trek needed 8 websites that could run independently but stay consistent.Trek-Trailers operate 4 trailer dealerships (Yorkshire, Suffolk, Lincolnshire & Three Counties) and also manufacture/sell horse trailers under the Equi-Trek brand.Our first job was to ensure we could get a good understanding of what was important for 8 different stakeholders, before combining those into a single design that was modern and functional.The website also needed to show stock availability across the branches, detailing which trailers were available at which locations. This meant that a user would be able to tell if a trailer was available at their local branch, and if not, which branch did have it in stock. We achieved this by developing a central, standalone stock inventory system which could be live updated across the 8 websites.Our roleWebsite designTechnical supportSEOSocial mediaGraphic designVisit the site https:suffolk.trek-trailers.co.uk Driving website trafficCampaign marketingSince the launch of the website network, we have run tightly geographically targeted search & social media marketing campaigns to promote seasonal offers and deliver leads for high-ticket items.£20Per enquiry from Google Ads campaigns across a 12-month period6%Conversion rate for Brian James trailers from Google Ads across a 12-month period£10Per enquiry for a new trailer hire campaign across a one-month period Project teamElliot, Daniel, Finn, Jamie, Andy