Trek-Trailers

Cohesive local websites

Creating local sites, with consistent Trek Trailers branding
Establishing the business as a nationwide company
Clear stock availability across all the branches
Developed a central stock inventory system to keep all 8 websites up to date
Consistent modern and functional single design applied across all locations
Introduced updated imagery, a new site wide colour palette and icon library

200+

New and used trailers available to purchase

300+

Trailers serviced every year

11+

Reputable trailer brands stocked

Creating a series of websites for the UK's largest retailer of trailers

With 4 locations and 2 brands at each, Equi-Trek needed 8 websites that could run independently but stay consistent.

Trek-Trailers operate 4 trailer dealerships (Yorkshire, Suffolk, Lincolnshire & Three Counties) and also manufacture/sell horse trailers under the Equi-Trek brand.

Our first job was to ensure we could get a good understanding of what was important for 8 different stakeholders, before combining those into a single design that was modern and functional.

The website also needed to show stock availability across the branches, detailing which trailers were available at which locations. This meant that a user would be able to tell if a trailer was available at their local branch, and if not, which branch did have it in stock. We achieved this by developing a central, standalone stock inventory system which could be live updated across the 8 websites.

Our role

Visit the site

suffolk.trek-trailers.co.uk

Driving website traffic

Campaign marketing

Since the launch of the website network, we have run tightly geographically targeted search & social media marketing campaigns to promote seasonal offers and deliver leads for high-ticket items.

£20

Per enquiry from Google Ads campaigns across a 12-month period

6%

Conversion rate for Brian James trailers from Google Ads across a 12-month period

£10

Per enquiry for a new trailer hire campaign across a one-month period