DesignMarketing Recent work October 2023 Written by Finn - 23/10/2023 It’s been a while since we last looked at our recent work; the sun’s retired for the year, pumpkin spice lattes are back on the menu and as Ned Stark would say “winter is coming” (Game of Thrones). We’ve been busy these last few months with website projects starting, websites being completed and launching and various design tasks, covering wireframing, website updates and marketing campaigns. HART website launch Following the wireframing and branding for HART PMS, which I discussed in our previous recent work article, the website project has been completed. HART provide an all-in-one property management system, used by hotels, which allows them to manage every aspect of their property With the branding signed off, we moved into the design stage, applying the newly formed styling to the design of the website. Whenever we design a website, we consider how blocks and sections can be used after the website has launched. Never set in stone, websites can be updated with new content, blocks and pages as and when needed. This was an essential consideration for HART as their system sees numerous updates and extensions throughout the year. Our client, Marijke, who would be managing the website at HART’s end, needed the ability to add blocks and pages to accommodate this. With this in mind, various blocks were designed to account for an array of content types and layouts. Alongside the plethora of blocks and content types accounted for in the design, we also set up different image templates to use across the site. These image layouts were designed and built and limit the input and work required from the client. Rather than having to create a layout themselves or ask us to design bespoke images every time they want to add or update one, all they need to do is upload the individual images to their website’s admin, and they will slot into place. It’s functionality like this that tailors the website to the client’s requirements and gives them the tools to easily update content whenever they want. The design itself made use of various brand assets and included the design of bespoke iconography and the build was completed with neat transitions and loading animation. Populated with the client’s content, the website has since gone live, which you can check out here: hartpms.com. We’ve also received some great feedback from Marijke at HART; read the review. Want similar results for your business? Take a look at our website design and branding services. MacFinder During the last few months, we have been working with MacFinder on an online strategy, identifying areas for improvement on the website, considering design, usability, functionality and SEO. Alongside this, we also put together a Back To School & Uni Essentials sale campaign, covering the design of website imagery, social media assets and the design and build of emails. With a refocus on how campaigns are handled by MacFinder, we introduced a landing page template that could be used for every campaign. This also means we can keep the landing pages active throughout the year, even when the campaign has ended, giving MacFinder the SEO benefit of having their content regularly crawled by Google. To accommodate the new approach to sale campaigns, a move to discount codes from products being on sale was agreed with MacFinder and the campaign coupon is accessible on its dedicated landing page. When a sale ends, the campaign designs are replaced with new imagery and the coupon code is substituted for a newsletter signup option. With the page staying up all year round, any user that finds their way to one of these pages, such as the Back To School & Uni Essentials landing page are informed the campaign isn’t currently active and are able to sign up to the MacFinder mailing list to keep informed of any new sales. Looking to run a sale campaign for your business? Our digital marketing services have got you covered. Tile & Stone Gallery As part of ongoing SEO improvements for Tile & Stone Gallery, we’ve redesigned their showroom pages. This included the showroom pages themselves, along with signposting to the pages from the homepage and tidying up the main showroom listing page, providing clearer direction for site users not clicking straight onto a showroom page from search results (probably Google). For these showroom pages, we designed a template with various content blocks, allowing the pages to be tailored to the showroom and easy to update with new content. This includes content and image layouts, a gallery, a facilities list, product category summaries, Google Reviews and contact and visit information. The intended audience for these showroom pages is prospective local customers who would likely be entering search terms like ‘tile showroom near me’. The pages are user journey and content-focused, presenting them with information about the showroom and what they can expect to find there, before encouraging them to visit or get in touch via the form or contact details included. Need something similar? Check out our SEO service. King of Cotton The last piece of work I’ll be looking at is a new website we’ve started working on for King of Cotton, currently at the design stage following sign-off on the wireframe. As part of the new website work, we refocused the site map, encompassing new product categories to allow users to easily find the products they are looking for. This stemmed from the creation of customer personas, which were created following a meeting with the client, where we identified the different types of users who would be interacting with the website. The personas detailed the areas of the site the user would be looking at, the types of products they purchase and additional details that impact their buying and decision-making process. With customer personas and a new site map, work could begin on the wireframe. Here we considered the user journeys and ensured the relevant links and actions were easily accessible for both commercial and retail customers. Being eCommerce, there was a focus on the purchasing experience and how a user finds products and places an order. This involved reworking the product pages and product range pages. These range pages allow a user to view all of the products within the range, and click through to individual pages. They also give users the ability to select a size and quantity for each individual product, create their own set from the range and add those products to their bag in one unified action. Does your business need an eCommerce website? Check out our website design service. So there you have it, that’s what the Website Design team have been working on recently. We’ve got some exciting projects on the go and nearing completion and can’t wait to share the finished websites and updates with you! Written by Finn - 23/10/2023 Copy to clipboard Copied More news Keep reading View all articles Advantages of having an Account Manager assigned to your retainer The benefits of marketing campaigns and why design is important Close Here comes Santa Claus… Our opening times We’re closing at 1pm on Friday 22nd December,reopening on Tuesday 2nd January. We’re closing at 1pm onFriday 22nd December,reopening onTuesday 2nd January.