The benefits of a custom built website

Written by James - 18/04/2023

In today’s digital age, having an online presence is essential for businesses of all sizes. With so many website builders and templates available, it may be tempting to opt for a cheaper and faster option, but a custom-built website can provide numerous benefits for both the business and its customers.

Unique Design

A custom-built website is tailored to your specific needs and goals, which means that it’s designed from scratch to suit your business’s branding and style. A template website, on the other hand, uses pre-designed themes and layouts that can make your website look like many other businesses.


Custom-built websites can be customised as per your requirements. If you need to add new features or change the design in the future, a custom-built website is much more flexible and can be easily adjusted. On the other hand, template websites often come with limitations, with customisations becoming more challenging to implement. We often find that the flexibility element of a long-standing website gets overlooked when it comes to making a decision.

Search Engine Optimisation (SEO)

A custom-built website can be optimised for search engines from the start. We can ensure that the website is built to be SEO-friendly, with clean code, fast loading times, and relevant keywords. This optimisation can be challenging to achieve with a template website, which may have limitations in terms of coding and structure.

User Experience

With a custom-built website, you can tailor the user experience to meet the specific needs of your target audience. This can help to improve user engagement, reduce bounce rates and increase conversions. On the other hand, template websites often have a one-size-fits-all approach that may not be suitable for all businesses.


A custom-built website is much more secure than a template website. We can build in advanced security features and ensure that the website is protected from hacking and other security threats. With template websites, you are at the mercy of the template provider, and there may be security vulnerabilities that are beyond your control.

Long-Term Cost Savings

While a custom-built website may require a higher upfront investment, it can save you money in the long run. You don’t have to pay ongoing licensing fees or subscription costs associated with template websites. Additionally, a custom-built website is easier to maintain, which means that you won’t have to spend as much money on ongoing maintenance costs.

In conclusion, a custom-built website offers several benefits that a template website simply can’t match. They can be unique, flexible, optimised for search engines, and tailored to the specific needs of your business. They also offer improved security, user experience, and long-term cost savings. If you’re looking to create a website that stands out and delivers the best possible results, investing in a custom-built website is the way to go -and we can help! Speak to one of our team members today to find out how we can take your business to the next level.