What relevance does your website have to your marketing?

Written by Jack - 18/10/2023

One thing that often gets overlooked when starting PPC or paid social marketing is your company website. Although the appearance of your ads is a large factor in your overall performance, your website needs to be equally high quality to get potential customers to convert.

Below are some of the most important factors to keep in mind when designing your website or landing page.

Branding & Appearance

A strong brand and clear appearance is a crucial part of a professional website design. You want to instantly let any potential customer know that your company is legitimate, trustworthy and professional.

To achieve a perfect website appearance, everything on the site should feel consistent – by using brand colours on your logo, as well as other website blocks and icons you can make your website design feel a lot more personal to your business.


Do you know what platforms your potential customers will be accessing your website from? If you’re specifically targeting desktop users, you want to make sure that your website is perfectly optimised for desktop platforms. If your customers will be visiting your website from various platforms, you want to make sure your clients will be able to navigate each platform flawlessly, as a broken feature could encourage users to leave your site, or not submit a lead form, purchase, call, etc.

Clear Calls To Action

One thing that should be instantly clear on your website is what the customer needs to do to next.

Your CTA (Call To Action) should be clear, and accessible from multiple locations on your site to ensure the highest chance of a conversion. Does your content clearly and naturally lead into your CTA? By keeping the flow natural, and not seeming forced, you can improve conversion rates across all of your marketing campaigns.

Quality Content

The content on your website should be concise, but also information-heavy to ensure potential customers know anything needed to convince them to invest in your service, rather than any competitor.

At Website Design Ltd, we have many years of experience designing and building websites which not only excel from a design perspective but also have helped countless clients increase their conversions and lead quality over the years.

Reach out to us today, and a member of our team will be more than happy to discuss your exact need, and how we can help you achieve your overall marketing goals.